In today’s world, if you are planning to take your existing business to its next higher level then it is important to consider the vitality of e-commerce. With the whole world rushing towards the online platform, it seems pretty clear that in the next few years E-commerce solution will gain more momentum. So, if you do not want to miss your target customers or audience then it is the time to get into this platform, which can help you enhance the sales figure of your business.
Getting an e-commerce website designed for your online business is not a tough task these days. If you Google the words “E-commerce web designing company”, you will end up having hundreds of options in your own country. So, there are plenty of options for you to choose when it comes to designing an E-Commerce website for your business. However, the real challenge lies in understanding the essence of a good e-commerce website. So, what are the aspects you need to consider when getting your website designed?
There are some models or prototypes in this regard which you can consider for designing your website. Each model has its own significance and particular features.
Below are the e-Commerce website models that you can consider for your own website.
1. Brand awareness and image building model
This particular model is about offering detailed and rational information related to the company and the products or services it offers. In addition, one of the main aims of this model is getting in touch with the active or motivated customers, which can be done by using information rich messages.
2. Cost cutting model
Staying in the competition is also about keeping a check on your expenses. This model of e-commerce is about making your inventory management more efficient. By reducing the gap between what customers’ want and the availability of the same at your e-store, you can enhance the productivity level.
3. Promotional model
This model aims at targeting only the potential customers, and attracting them to the e-commerce website. Free gifts and discount coupons can be quite effective in making your e-commerce website more effective in this case. In short, promoting the e-commerce store should be the main goal.
4. Info-mediary model
In this model, which is an enhanced version of the promotional one, users are provided free access to their surfing as well as purchasing habits. The success rate of this model is much better than that of the promotional one. After all, the purchasing habits or behavior of the consumers are quite important.
5. Retail model
Quite truly, e-tailers are just the online version of your brick and mortar stores. In this model, the prices of commodities are either fixed or sold through action. Unlike the brick and mortar shops that sell only the conventional items, the retail model of e-commerce is more versatile and diverse.
6. Advertising model
Quite like the conventional media-broadcasting prototype, this model of e-commerce is powered by the broadcasting platform of internet. The content comes in various forms, either paid or free, such as forums, chat, or emails. In this case, the banner advertisements may serve as the main and the only source of revenue.
7. Subscription model
If you want to implement this prototype, then you need to make sure the content of your e-commerce website is highly informational. General or less valuable content will not work in this model, and customers would not pay or subscribe for something which is less valuable to them. Highly researched contents will surely attract more revenues.
8. Community model
This model is more about loyalty rather than high traffic. You can implement this e-commerce model only if you are ready to invest a lot of time and emotions designing this model.
9. Manufacturer model
This is perhaps one of the most widely used prototypes these days. It is about shortening the gap between the manufacturers and the consumers, by eliminating the role of wholesalers and retailers.
10. Customization model
Like its name suggests, this e-commerce model allows the consumers to get customized products or services that can meet to their requirements. No doubt, this model is extremely enticing for the online visitors, and it also represents an apt utilization of e-commerce technology.