In the past decade, cell phones have penetrated so fast that every third person in the world keeps a cell phone nowadays. A plethora of cell phone users are there on the planet today and it has impacted the way people surf the Internet, pay the bills, conduct businesses, entertain and interact with others.
1. Assess Your Key Objectives
Before you start a mobile marketing campaign, you must be aware of your mobile marketing campaign objectives. You should also know the key results you want to accomplish. If your campaign doesn’t create a good mobile experience, it is better not to go for it.
2. Get A Mobile Website
As more and more people are using their mobile devices to surf the Internet, it is desired that your website should be mobile-friendly. There is a vast difference between the normal website and its mobile version. The normal website may not look good on a mobile device if it is not optimized.
3. Create A Mobile App
Mobile apps aren’t inexpensive to build – they can easily cost a pretty penny if you’re willing to pay. Like anything, though, with some time and effort, you can make sure the process is affordable. Your app doesn’t have to be super fancy, and you don’t have to join forces with a well-known firm that will charge you a lot of cash. Find new creators who are eager to get business and showcase their talents. Pay them reasonably and offer referrals and site recognition, too.
No matter how you do it, make sure you get an app built, around 80 percent of smartphone users use apps every day. You can’t let your business miss this simple way of making sure your brand is in front of all of those people.
4. Use Responsive Design
A responsive design adapts itself to the device you are using. It means that it fits the content and layout according to the screen size of the device. Many companies are using responsive designs and it’s working wonders for their marketing campaigns.
5. Keep Your Mobile Site User-friendly And Easy To Navigate
Try simple apps and “calls to action” to attract customers to your business. For that, your apps should be straightforward and task-driven. The calls to action should be brief and clear, such as “click the button” and “click to avail discount” etc.
6. Target The New Cell Phone Users
It always works to target the new cell phone users in the market. The market is always growing and the best way to tap it is to target new iOS and Google Play registrations.
7. Incorporate Mobile Payments
Small businesses have either a product or a service to offer consumers. As a result, your strategy should include acceptance of mobile payments – know what to look for in a payment processor before you rush to make a decision. Payment processors offer various benefits when it comes to service, security, ease of use, and cost-efficiency. Make it easier for customers to pay you with modern payment options.
8. Provide On-site And In-App Support
Customer experience is one of the top ways to maintain customer retention rates. One way to improve their experience is to offer support that’s easy to access.
Whether it’s a live chat feature embedded in your website or an in-app support feature that makes it easy to connect with someone immediately, customer support is critical to your customer experience.
Over 40% of people who visit your website are expecting to see a live chat feature available. That number is closer to 50% for customers who visit your website on a mobile device. It’s the preferred method of communication for nearly half of all people.
9. Incorporate Videos And GIFs
Gone are the days of reading through wordy messages in your inbox. People want content that’s amusing and easy to digest, which makes videos and GIFs primary candidates for improving mobile strategies.
Nearly 75% of people prefer to watch a video when learning about a new product, regardless of how much time it takes.
10. More Focus On Location-based Marketing
If your small business has a mobile app, you can use location-based marketing techniques like geofencing to market to mobile users in a specific area.
This is especially useful for small businesses that have brick-and-mortar stores. It can also be practical for eCommerce sites that offer local recommendations, like food delivery or travel services.
11. Register With Mobile Directories
The days of thick phone books with yellow pages are just about history. Instead, the majority of people now turn to mobile directories. To ensure your small business is found, register with various mobile directories. Think along the lines of YP, Yelp, and GMB ( Google My Business) Local. Remember to include the details of your business such as its name, the products and services offered, business hours, a contact phone number, a link to your site, and your physical address.
12. Voice Search Optimization
As smart devices with voice capabilities make their way into homes, people are increasingly turning to voice search.
Around the world, over half of all households should own a voice-enabled device by 2022, an increase of 42% over the current ownership numbers. Of the people who don’t own a voice-enabled device, 34% of them have some interest in owning one.
13. Text Messaging Should Be Smart
Remember, text messaging is just like a direct call and is your direct contact with the prospect. So, you should not spoil it by sending untargeted, dumb, and irritating messages. A text message is a personal interruption, so make sure it is of some use to your prospect and gives them an irresistible offer. Especially, be careful with its frequency.
14. Supplement Your Marketing With Mobile Social Media
Mobile social media has become pretty common and the smart way is to use mobile social media to inform, update, and entertain your prospects. For example, millions of people use Facebook and Twitter on their cell phones. It is real-time and is the best way to “interrupt” your customer without irritating them.
15. Run A Targeted Mobile Marketing Campaign
Try to meet the business goals of your client through your mobile marketing campaign. It means that your mobile marketing campaign should not be just a seasonal campaign; rather it should be a part of your brand’s marketing strategy.
16. Keep Your Mobile Campaign Independent And Complete
Your mobile marketing campaigns should not be a part of your desktop marketing campaigns. They should be complete in every respect i.e. from targeting to measurement these campaigns should be run independently. It also helps you in behavioural analysis.
17. Test The Campaign And Improve
It is very important to test the campaign in terms of its design, content, and functionality, as you are pitted against the desktop experience. If the mobile experience is not as per the desktop experience, the entire mobile marketing campaign might fail. It is therefore imperative to be ready for improvements and test the performances frequently.
Mobile marketing isn’t going away – it’s actually our future — so now is the time to get on board and don’t look back. While some small business owners shy away from mobile because they perceive it to be complex or time-consuming, many realize it’s simply another way to market a small business. After all, small business owners are in a better position to utilize mobile for customer engagement. It’s all about connecting with customers, and mobile allows that to happen.
Having said that, carrying out a successful mobile marketing campaign could be daunting and require a lot of attention. Any deviation in your priorities may result in less focus on the KRAs of the company. So, to ensure that your digital marketing campaign run smoothly, you must hire the best digital marketing agency town.
This way, you can focus on the core KRAs of your business and shift your marketing troubles on a full-service digital marketing agency.