Sales, marketing and business development personals working in any organization have to be really cautious about drafting follow-up emails to their prospective clients or clients working with them for a fairly long time now in order to maintain the clarity on the projects under consideration. However, if they fail to do so, they have to suffer from a variety of issues regarding client communication which in the worst possible scenario can lead to losing a client forever.
On the other hand, accurate client communication through follow-up emails can easily help a firm to increase its client base which ultimately leads to greater revenue generation.
Given below are some of the most common mistakes done by sales or business development personals while drafting follow-up emails.
1. They fail to write clear-cut emails
Most of the times, professionals accountable for client communication fail to write clear and concise follow-up emails, which leave a very poor impression on prospective clients. If you fail to draft a follow-up email with right information such as who exactly are you and why are you writing this email, then the chances of you hearing back from the client are bound to reduce to a great extent.
For example, you are following up with a new client who doesn't know much about you and your company then emails with the unclear subject line, improper salutation, and ambiguous body can totally break your chances of developing a long-term business relationship. The first step towards fixing this problem is to follow the same thread for sending all your follow-up emails, which helps in making the communication a lot more clear. In addition, to that, every time you compose a follow-up email, write a relevant subject line before you send it.
2. Carry out late follow-up
The another silly mistake made by professionals these days is to send the follow-up emails quite late, which is really annoying when you look at it from a client’s point of view. On the other hand being a sales or business development professional it becomes your responsibility to follow-up with clients really quickly in order to generate stunning leads, that can drive business. On top of that, if you fail to send a quick reply to your clients, it gives a great opportunity to your competitors to snatch your lead and convert it into a business deal.
3. Show lack of interest
Mostly what happens is, once you get a lead you tend to leave all the important things on clients, which is really not good for you as a sales personal. That means once you end up generating a lead, you should quickly work toward converting that into a fruitful business deal. And for that, you need to do quick follow ups with the clients for providing them with precise information about the way you would like to do the business with them.
4. Fail to provide right answers for queries made by clients
Whenever you get in touch with prospective clients, if you fail to respond their queries accordingly you may not hear from them further and that’s because your flippant attitude irritates them a lot. In order to crack business deals, you need to be a bit more serious and concerned about the job at hand.
5. Unable to write a powerful opening statement
While writing a follow up email, your opening statement remains tremendously crucial, as it helps in catching client’s attention towards your purpose of writing the email. Hence, make sure that your opening statement is capable of attracting client’s attention which eventually force him to revert back.
As far as above mentioned mistakes are concerned, professionals associated with ZealousWeb make is sure that nothing of that sort is reflected in their follow-up emails as the company gives huge importance to both its clients and business deals fixed with them.