Thriving in 2021 with the same old methods of sales is not going to work. After COVID-19 hit, businesses had a hard time surviving, and all those who survived are refining their sales techniques and going above and beyond to satisfy their consumer.
We all want to generate more leads, gain more tractions, achieve the quarter targets, etc., and it all points towards only one thing, that is refining sales techniques. Salespeople spend too much of their time keeping everything organized. Spreadsheets become very tedious when you have thousands of data to manage, research, and plan your strategy.
It might shock you, but according to HubSpot, salespeople spend just one-third of their day talking to prospects! They spend 21% of their day writing emails, 17% entering data, another 17% prospecting and researching leads, 12% going to internal meetings, and 12% scheduling calls.
Thankfully, there are some great tools to help while organizing your data and making informed decisions about your leads.
If you are owning or managing a business and having something to offer, be it a product or services, your target audience is on LinkedIn. LinkedIn is the best platform for any business where you find the most educated people with money.
LinkedIn Sales Navigator unlocks the power to target your audience by applying so many various filters. You can X-ray the company through the insights it brings about almost every company. It works like Google, and Facebook combined for professionals. In fact, LinkedIn lead generation is perhaps the most potent tool currently available to sales professionals.
Through advanced search, you can specify the agency’s headcount, locations, and industry. It gives you crispy and refined search results. LinkedIn Sales Navigator eliminates the need to check business directories.
Email is nearly 40x more effective than either Facebook or Twitter at recent customer acquisition.
So, you have drafted a fantastic email that is one hundred percent customized, and you start waiting for their response, but how would you know whether they have checked your email your not?
MailTrack helps you track just that! It notifies you as and when your email gets opened by the recipient. It also sends you a report with the previous week’s rundown at the beginning of the week, which helps you strategize the follow-ups.
I am sure nobody wants to send emails and offers that have pretty obvious spellings or grammar errors. When your writing represents you and your brand, using this tool is more feasible than remaining cautious while writing every word.
Grammarly has more than 20 million users worldwide, and that speaks volumes about the tool. Merely installing the Grammarly extension compatible with your browser helps you write a crisp copy that your leads will fall for. It even suggests you edit here and there to help you maintain the tone of the conversation. Such a tool enhances your writing when you have to write to so many people, various kinds of content.
It is hands down the best tool that’s launched so far! I call it ‘Google for people.’ It gives you an insight into an individual, a human, what he/she likes, how he/she responds to typical messages, and even what turns them off! Fascinating, isn’t it?
Imagine how much it can help you when you want to pitch someone. If he/she is not someone who appreciates you beating around the bush, you know how you skip it and come to the point directly. It helps you save a lot of time, effort, and leads, which can otherwise be wasted if we don’t know their behavioral attributes.
They call their platform a ‘DISC platform,’ a well-established behavioral framework that organizations use to make various decisions. DISC stands for Dominant, Influential, Steady, and Conscientious.
Nine in ten companies use two or more lead enrichment tools to learn more about prospects and if you are in a dilemma to decide about the tool, then go with Crystal; you won’t regret it!
Calendly is a widely used tool to schedule your meetings hassle-free.
Communicating your availability over emails and knowing theirs and then scheduling a meeting takes up a lot of your time as a salesperson. To avoid these back and forth emails, sending across a link to your calendar that shows your free timeslots so the recipient can figure out what suits you both the best and book a slot right away!
It helps you and your schedule remain organized and lets you plan your day in a better way.
When you think about sales, what are the tools you think are the most essential? Lead list and CRM, right? They are like bread and butter for salespeople.
Now, what if I say, you get a well-researched lead list that gets managed in the CRM in the same software that also prepares reports of those leads’ businesses and lets your draft emails attaching those from their software too?!
Yes, you read it right. LeadsGorilla is a wizard that flicks the wand and gets you all the details! From their SEO and SMM to their website’s errors, you get all kinds of insights from their reports. So your email to them with those reports attached will just hit them where it hurts. It will also help you reduce the follow-up cycle.
Converting leads into paying clients is a journey, and in this process, you have to maintain and manage such data. So, take help from tools that save you time and sanity to enjoy this journey! We at ZealousWeb, use most of all the tools listed above, and that’s why we can keep everything so organized that it seldom happened that we lost a conversation thread or deleted a file, which is an obvious thing to happen, though!