There are a lot many e-commerce platforms in existence worldwide. One of the popular ones is Magento 2; this platform came into existence due to the need to improve the user experience, simplify development, and enhance performance.

The development of Magento 2 started in 2010. It was driven by a team of dedicated developers who worked tirelessly to create a platform that would meet the needs of modern e-commerce. Magento 2 was officially released in November 2015 & then it quickly gained a huge support base due to its improved performance, enhanced security, and user-friendly interface. Furthermore, Magento 2 Advanced Reporting was introduced in 2016 as an extension of the Magento 2 platform.

The platform has undergone several updates and improvements, with the most recent version, Magento 2.4, released in July 2020. It has become highly popular due to higher technological advancements and business growth.

Well, it is not a surprise because as companies continue to expand and collect more data, the need for advanced reporting tools has become essential. Now, let us jump onto the in-depth information on this topic.

What is Magento 2?

Magento 2 is an open-source e-commerce platform for creating online stores with advanced features and high flexibility. It is a notable improvement over its predecessor, Magento 1, with several enhancements in performance, security & user experience. Magento 2 Developers, with the use of this platform, offer a user-friendly and responsive interface that allows store owners to manage their online businesses easily.

In addition, it serves robust functionality that would comprise an intuitive admin panel, product management, payment gateway integration, marketing tools & SEO optimisation. Altogether, it is a powerful and flexible e-commerce platform that empowers businesses to create customised online stores and delivers a seamless shopping experience to their customers.

What is Magento 2 Advanced Reporting?

Magento 2 Advanced Reporting is a powerful tool that helps eCommerce businesses track and analyse their sales data. It analyses sales, products, customers, and other important metrics for making informed business decisions. The tool emerged in response to the growing demand for more detailed and customisable reporting options in the eCommerce industry. This tool enables store owners to view detailed reports in real-time and gain insights into customer behaviour, sales trends & inventory levels.

One can Hire a certified Magento developer from a reputed agency like ZealousWeb who can use this tool; to assist businesses in easily building custom reports, setting up email notifications & track key performance indicators (KPIs) to optimise their online stores.

This tool is necessary for any eCommerce business looking to grow and succeed in today’s competitive market. It is an essential tool for online merchants who want to stay competitive and optimise their eCommerce operations for growth and profitability.

Key Features of Magento 2 Advanced Reporting

To run a successful e-commerce business, it is crucial to have a deep understanding of your customers, sales performance, and other key metrics. Here are some of the key features of Magento 2 Advanced Reporting:

Sales Reports

With this tool, you can get detailed reports on your store’s sales performance. You can view metrics such as total sales, revenue, average order value & more. One can also filter and drill down into the data to better understand your sales trends and customer behaviour.

Customer Reports

We know that understanding your customers is critical for any e-commerce business. Magento 2 Advanced Reporting serves detailed customer reports that permit you to analyse customer behaviour and demographics. One might see metrics such as customer lifetime value, repeat purchase rate & more.

Product Reports

Remember, Your product catalogue is the heart of your online store. The tools present you with tracking your product performance and analysing the products selling well and those not. In addition, you can view metrics such as product views, add-to-cart, and conversion rates.

Marketing Reports

Marketing is crucial for driving traffic and sales to your store. Magento 2 Advanced Reporting serves detailed reports on your marketing campaigns, including click-through rate, conversion rate & ROI.


The tool’s dashboard provides a quick overview of your store’s performance. You can view key metrics such as sales, orders, and revenue in real-time and guess what? One can easily navigate to more detailed reports.

Benefits of Using Magento 2 Advanced Reporting

If you are an online business owner, you already know that data is vital to making informed decisions that can help grow your business. Now, let us discuss the vitality & benefits of using this tool.

Customisable Reports

One of the main benefits of using this tool is that it provides customisable reports. This means that one can configure the reports to specific business needs. For example, Magento 2 Developers can select the type of data points to include in their reports and how to display them. This level of customisation can highly aid you in gaining a deeper understanding of your business’s performance.

Comprehensive Reporting

The tool serves comprehensive reporting capabilities that cover all aspects of your business. From sales to customer behaviour to website traffic, Hire a certified Magento Developer who can track it all. With this data, you can make sensible decisions that can help drive growth and increase revenue.

Real-Time Reporting

Another benefit of using Magento 2 advanced reporting is that it conveys real-time reporting. This means you can get up-to-date data on your business’s performance anytime. This level of real-time reporting can help you quickly identify issues and address them before they become larger problems.

Easy to Use

The tool is also very user-friendly. You don’t have to be an expert in using it. The reporting dashboard is easy to navigate & the reports themselves get presented in a way that is easy to understand. This means that anyone in your organisation can use the tool to gain insights into your business’s performance.

Helps Identify Trends

You can identify trends in your business’s performance. By tracking sales, website traffic, and customer behaviour over time, you can identify patterns that can help you make calculated steps about your business’s future. For example: if you notice that sales are consistently higher on certain days of the week, you can adjust your marketing strategy accordingly.

Enables Better Decision-Making

Ultimately, the main benefit of using Magento 2 advanced reporting is enabling better decision-making. Providing comprehensive, real-time, customisable reports gives you the data you need to make considerate choices about your business’s future. With this tool, you can identify trends, track performance, and make data-driven decisions that can help drive growth and increase revenue.

How to Set Up and Use Magento 2 Advanced Reporting

Hire Certified Magento Developer to guide you on how to set up & use the tool in a few easy steps:

Step 1: Install Magento 2

Installing the platform itself is the first step in setting up Magento 2 advanced reporting. Then, you can download Magento 2 from the official Magento website and follow the installation instructions provided.

Step 2: Install the Advanced Reporting Extension

Once you have installed Magento 2-the next step is to install the Advanced Reporting Extension. This extension is available in the Magento Marketplace; it offers all the tools you need to generate advanced reports.

Step 3: Configure the Extension

After installing the Advanced Reporting Extension, you must configure it. This involves setting up the data collection and reporting settings to generate the reports. You can access the extension’s settings from the Magento admin panel.

Step 4: Generate Reports

You can start generating reports with the Advanced Reporting Extension set up and configured. The extension comes with a range of pre-built reports you can use or create custom reports. Simply select the report you want to generate, choose the date range and any other filters you want to apply, and the report will be generated for you.

Step 5: Analyse the Data

The final step in setting up Magento 2 advanced reporting is to analyse your collected data. The reports generated by the extension will provide you with a wealth of information about your online business, including data on sales, customers, products, and more. By analysing this data, you can identify trends and patterns that can assist you in making more knowledgeable decisions about your online store business.

Tips for Maximising the Value of Magento 2 Advanced Reporting

Let us explore some tips for maximising the value of Magento 2 Advanced Reporting:

Customise Your Reports

The tool offers a variety of pre-built reports that can provide valuable insights into your eCommerce store. However, you can customise these reports to suit your business needs better. For example, one can add or remove data columns, change chart types & apply filters to focus on specific data points.

Utilise Dashboards

It also offers dashboards that can provide an at-a-glance view of your store’s performance. You can customise these dashboards to display the metrics that matter most to your business, such as revenue, order volume, and customer acquisition. You can quickly identify trends with the dashboard and take action to optimise your eCommerce store.

Set Up Scheduled Reports

You can set up scheduled reports in the tool to ensure you stay up-to-date on your store’s performance. In addition, one can receive regular email updates on key metrics, such as sales, traffic, and conversion rates. This can assist you in staying on top of your store’s performance without having to log into the reporting dashboard regularly.

Track Customer Behaviour

One of the most powerful features is its ability to track customer behaviour. One can gain insights into how customers interact with your store, such as the products they view and the pages they visit. This can help you comprehend your customers’ needs and preferences and optimise your eCommerce store accordingly.

Analyse Sales Performance

Another key area to focus on with Magento 2 Advanced Reporting is sales performance. With this feature, you can obtain expertise in your store’s sales trends, such as which products sell the most and which promotions drive the most revenue. This can help you identify growth opportunities and make data-driven decisions to optimise your store’s performance.

Monitor Website Performance

Finally, One can track page load times, bounce and conversion rates. By monitoring these metrics, you can identify areas of your website that may be causing customer issues and take action to improve user engagement.


In conclusion, with a comprehensive understanding of the features, benefits, and tips on Magento 2 advanced reporting, you are now fully equipped with the knowledge to make perfect choices for your business.

Leverage the power of Magento 2 advanced reporting and other Magento 2 Extensions and receive insights into your business’s performance, identify trends & make data-driven decisions that drive growth and profitability. ZealousWeb is the perfect partner to help you implement and optimise this powerful tool.

Their expertise in Magento 2 development, customisation, and commitment to delivering exceptional results make them the ideal choice for businesses looking to thrive in today’s competitive landscape. So, take the first step towards success with ZealousWeb today!