Driving organic traffic to your website is a tremendously gruelling task and perhaps that’s the reason you always lag behind your competitors in the race. In other words, because of your incompetence to divert organic traffic to your website you fail to deal with the cut-throat competition in the market and make a mark among the potential visitors.
Therefore, if you also want your business to grow rapidly you should take the support of the best internet marketing company wherein the search engine optimization practitioners can easily create a powerful SEO strategy for diverting the organic traffic to your website and for improving it multiple times.
In order to implement a tried and tested SEO strategy to boost organic traffic to your website, you need to be ready to put in immense hard work and show tremendous dedication towards your goals. In addition to that, you also need a stunning vision for it.
If you think you can divert huge traffic to your web pages overnight, then you are sadly mistaken. The implementation of a powerful SEO strategy will take the required time, and you need to have patience when it comes to getting the desired results.
If you are ready to put great efforts and show commitment in this area, here’s the ultimate SEO strategy for revamping your business by increasing the organic traffic substantially.
Find Appropriate Keywords
Selection of pertinent keywords matters a lot when it comes to raising the organic traffic of your website considerably. In other words, the first step that you need to take for boosting the traffic is to pick the most suitable keywords that explain everything about your products and services.
You can use the following tools for identifying the right keywords and planning your content:
2) Google Keyword Planner
4) Google Search Console
6) Google Trends
When it comes to keyword suggestions, Ahrefs is one of the most trustworthy tools. Ahrefs is popular for its thousands of keyword suggestions, creating a list of keywords for future reference, accurate search volumes and resulting estimated number of clicks for keywords.
Google keyword planner is another important tool for identifying appropriate keyword ideas for your content. To identify the keyword search volume, you have to create a Google Adwords campaign. Though you have to spend some time in creating a Google Adwords campaign, you won’t regret doing that as it will eventually help in attaining excellent outcomes.
If you want to figure out the kind of keywords and content ideas your competitors are using, you must take the support of a tool called SEMRush. It is excellent for identifying the information used by your competitors and thereby making necessary improvements in your keywords in order to beat them.
Google Search Console is a great option for finding the right content ideas providing the fact that you are already capable of getting required traffic. Once you go to Google Search Console, you then have to approach “Search Analytics” under Search Traffic in order to identify what kinds of keywords ranking in it.
With easy user interface KWFinder found to find the most suitable tool for keyword research for long-tail keywords quickly associated search volume and a robust Keyword Difficulty ranking also KWFinder recommended for impressive niche and local keyword research.
Using Google Trends we can easily Find relevant topics that are trending now or for a long time and can stop creating content for the falling topic or using less popular keywords. Google trends is helpful to check the popularity of keywords and changes in search volume for specific keywords over time. For example, in the screenshot, we found that search activity has increased and picked search trends at mid of march and having a quite fair search volume right now.
Once you are done with identifying the right keywords, which can increase your search rankings on search engines, you need to create appropriate content on the basis of these keywords. Remember, it’s always better to create unique and quality content for your web pages if you want good results.
In short, you have to use the keywords that you have identified through different tools in the most appropriate way possible.
While implementing a quality content creation strategy we can not ignore the small important actions which cover adding subheaders, bullet points and screenshots wherever needed. The relevant keyword can be targeted by linking internal links and this way we can also boost underperforming pages.
Avoid The Practice Of Keyword Stuffing
Considering the fact that Google does not like the idea of keyword stuffing, you should include the keywords in appropriate ratios in your articles, guest posts, and blog posts. However, if you keep on repeating the keywords necessarily it degrades the quality of your post.
To avoid keyword stuffing SEO experts advise ideal 1 to 3% of keyword density in the content. Keyword density is the ratio of keywords that appear in the whole piece of content. There are plenty of tools to check keyword density. Make sure to use them while applying keywords to web pages.
Use Catchy Headlines
The blog posts and articles that are incorporated in your web pages have to have catchy headlines, otherwise, they won’t be able to serve the purpose.
Reach your audience and increase your click-through rate by using compelling adjectives and more powerful words for the heading. Apart from creating attractive headlines, you should also give special attention to things like Call to Action, URLs, and Table of Contents etc.
Promote Your Content Properly
After creating the right type of content for your website, you need to focus on how to promote that effectively. You can promote your content on different social media platforms such as Facebook, Twitter and LinkedIn etc. The suggestion is to spend more time and effort to promote content to different channels to reach a wider audience rather than just creating content.
Finally, Some Tips To Do It More Effective
- Make sure you are on most relevant social channels for your industry and post your content on your social channels frequently. Join your industry-relevant groups and community and publish reliable content there.
- Make it easy for visitors to share content by including social sharing icons on every post. Always respond to comments and thank people for sharing.
- Ask your internal team, associate and friends, to share your content with their social networks to spread the word.
If you follow the above-mentioned tips, you can surely increase the organic traffic to your website.
The three types of SEO for a well-rounded organic search strategy comprise on-page SEO, technical SEO, and off-page SEO.
In most cases, YES! Over and above, it helps bring referral traffic to your website and build your online brand reputation.