Designing a compelling blog or website is one of the most significant ways of engaging with your customers in today's digital era. If you don't have an attractive blog or website, you not only miss a platform to promote your products and services, but you also fail to have a medium to communicate with your customers seamlessly.
In the last one and a half decades, the world has witnessed a brilliant technological revolution that has brought a paradigm shift in the way businesses used to function. Today, if you want to beat the cut-throat competition swiftly while remaining relevant to your customers, you have no choice but to embrace innovative methods to meet the needs of the continually evolving digital landscape. One of which is having a compelling blog or website that gives you the opportunity to convert your visitors into loyal customers.
So, if you don't have a blog or website yet, here are some super helpful tips to design one without investing a lot of money.
Consider Your Target Audience
Before designing a blog or website, you have to figure out your target audience. It's impossible to create a functional website or blog, without knowing who you are designing it for and what you want to achieve through it. Therefore, make sure that you think about your target audience in the first place so that you can tailor your blog around them.
Select a Mobile-Friendly Theme
The growing popularity of smartphones has brought a sea change in the way people used to consume internet. Today, everyone uses their cell phones to access a website or blog because of the simple fact that these devices are remarkably convenient to handle.
People can check your website while standing in a supermarket queue, during their morning walk sessions or while waiting for a subway train if you have a mobile optimized theme. Earlier you had to invest a significant amount of money in a premium theme to make your site mobile compatible.
But nowadays you can reap the same benefits even from a free theme because they are mobile compatible. And the best part is that if you select a free mobile-friendly theme, you don't have to think about hiring a web designer.
Use Attention Grabbing Images
To take the visual appeal of your blog or website to the next level, you must use compelling images that provide the necessary information to your visitors. There is little dispute on the fact that a picture is worth a thousand words; therefore, if you want to convey something that's quite complicated to explain through words, you can achieve your goal by using an attractive image.
Earlier you either had to hire a photographer or graphic designer to create the kind of images you need, but nowadays, there are several online sources from where you can get free images. You can either use those images in their existing form or modify them to meet your unique requirements.
Use Captivating Videos
Apart from using quality images, you should also use attractive videos to make your site stand out from the crowd. Using videos on your website is one of the best ways to attract more visitors.
According to a report, "85% of the US internet audience watches videos online." The same report also says that "The 25-34 (millennial) age group watches the most online videos and men spend 40% more time watching videos on the internet than women."
Creating videos is utterly simple, so you don't have to rely on a team to meet your needs. You can grab your smartphone can create a video quickly to upload on your blog or site.
Eliminate Flash Banners
If flash banners are not that significant for you, then it's better to avoid using them because they make your site look too crowded. They diminish the visual appeal of your website.
Use Ideal Fonts
Using the right fonts is one of the most significant factors in enhancing the visual appeal of your site. To be on the safe side, make sure that you select attractive and readable fonts.
Have a Simple Yet Effective Navigation
If you want visitors to access the information on your blog or site effectively, it's necessary to have simple navigation. Most of the times, visitors leave a website immediately, if it has a complicated navigation system because it annoys them. So, if you don't want to annoy your visitors, make sure you create an effective navigation system for your blog.
Apart from considering the above points, you should also focus on using the right colors and avoiding visual clutter.