From the year 2004 to 2014, it has been an amazing journey for Facebook. The company has a strong impact on the Internet and has always managed to walk on the path of success. We cannot deny the fact that, people have found the Facebook as the perfect place to connect with their families and friends by every means - like by sharing photos, message, videos and much more. Hence, it is one of the biggest companies on the web and there is no doubt about it. Right?
Nowadays, when people talk about social media, they will definitely talk about Facebook. It has defined social media for many individuals around the world and almost 70% of the people have their Facebook accounts irrespective of age. Over the past 10 years, it has made certain worthwhile modifications and the power it has conferred on the social media network is just enormous. Because in this fast paced tech world, the change is necessary.
Well, every website loses its momentum, but this is not the case with Facebook. But what next? So here are some reasonable answers:
Facebook planning to boost-up the mobile ecosystem
Facebook told Pocket-lint that, “some apps out of Creative Labs will be early stage, and some will be more polished. Facebook Creative Labs is a space to explore and to create new experiences – whether you want to share with a single person, a group of people, your friends, or everyone."
Of course, Facebook’s mobile ecosystem will definitely boost itself with its Messenger and Poke apps. The company is not telling what are they actually planning, but for now it's very much clear that the ecosystem is seriously lacking pact.
Facebook is losing its young crowd
Facebook CFO David Ebersman confirmed this, by saying - "Youth usage among US teens was stable overall from Q2 to Q3, but we did see a decrease in daily users partly among younger teens."
Also a Global Social Media Impact study said - "What we’ve learned from working with 16 to 18-year-olds in the UK is that Facebook is not just on the slide, it is basically dead and buried."
And the most important reason for losing youth is "Mostly they feel embarrassed even to be associated with it. Where once parents worried about their children joining Facebook, the children now say it is their family that insists they stay there to post about their lives."
Apparently, Facebook is happy seeing that more than 70% of the crowd using their social media network. And they don’t mind if it’s from the older group of people. Yet, they didn’t highlight the solution for bringing the youth back. Hence, youths are migrating to Twitter, Instagram and many other social networks. But they will definitely come with some amazing solution for sure.
Video is the next big money move by Facebook
Video advertisements in the timeline are Facebook's next big money move, as pleasing the shareholders is its focus after going public.
The company came up with video advertisements in the timeline, and users won’t have to click to watch it. It will automatically begin playing when you scroll down your timeline, without the sound. Thus, it is the best way to display your ads to more and more users (whether they like it or not).
Facebook announced Internet.org
It is actually a plan to bring the whole world online. Facebook’s CEO Mark Zuckerberg said, "Everything Facebook has done has been about giving all people around the world the power to connect."
He also said, "There are huge barriers in developing countries to connecting and joining the knowledge economy. Internet.org brings together a global partnership that will work to overcome these challenges, including making internet access available to those who cannot currently afford it."
Therefore, I think that Facebook will not fade away easily; but it will definitely be there. Also the least we can do is be patient for now and wait for their next big idea.