With an intention of accelerating the digital uprising in India and allowing MSMEs which stands for micro, small, and medium enterprises to reap the benefits of cutting-edge technology, Google India has unveiled a new app called Primer with a couple of other initiatives. The tech event that was organized in New Delhi- the national capital aims at providing advanced tools and training skills to 51 million MSMEs in India.
This remarkable tech event was attended by a lot of prominent personalities such as Sundar Pichai - Google’s global CEO, Rajan Anandan - Vice-President India and South-East Asia Google, and Ravi Shankar Prasad - Union Minister for Information Technology.
Apart from launching the new mobile app - Primer, Sundar Pichai also unveiled Digital Unlocked - an advanced training program for marketers, and My Business Website which is a unique tool for developing websites.
Primer, which is a free mobile app can be used by micro, small and medium enterprises to learn powerful and effective digital marketing skills, which can help them grow their businesses rapidly. This app which is presently available in languages like Hindi and English is a highly effective approach towards learning progressive marketing skills. The best part of using this app is that it can also work offline, that means you don’t have to be connected to internet 24/7 when it comes to using it. Tech giant Google is planning to bring other Indian languages like Marathi, Tamil, and Telugu to this app in near future.
This app provides small bite-sized lessons to users which can be learned by them even if they have just 5 minutes with them. What is really exciting about Primer is that it brings new lessons to users every week, which is really helpful. Users can download this app from iOS app store and Google Play.
On the other hand, Digital Unlocked - a quality training program can also be used by users both online and offline. Offline training program will be run by Google in collaboration with FICCI. The best part is that the training provided to MSMEs through this program is certified by Indian School of Business and FICCI apart from Google.
According to a report, Sundar Pichai gave a statement saying that in the coming three years around 5000 workshops will be conducted across 40 cities. The online training provided under this program will help in educating the people with the assistance of 90 self-paced video tutorials which are designed especially for Indians.
Another important tool that was unveiled by Pichai in New Delhi is My Business Websites. It is one of the most important tools that was announced in the event as it helps micro, small and medium business to develop a completely free mobile website, through which can easily promote products and services and reach a wide number of customers. This tool is expected to hit the markets later this year. The good things about this app are that it can be used in multiple Indian languages like Gujarati, Tamil, Malayalam, Kannada, Telugu, Marathi, and Bengali, apart from Hindi and English.
The way Google is expanding its market share in India clearly shows that the company wants to accelerate a digital revolution in the country by offering quality products and services.