ZealousWeb was approached by a leading pharmaceutical company known for innovation and quality. They specialize in developing and marketing a wide range of pharmaceutical products and medical devices designed to improve patient outcomes and quality of life.
The pharmaceutical company faced several challenges in growing its online presence and generating leads & conversions from its website.
Their common concerns included the following:
- Low Website Traffic
- Poor Keyword Rankings
- Inadequate Social Media Presence
- Low Conversion Rate
- Stagnant Growth
These challenges prevented the pharmaceutical company from reaching its full potential online, and they realised they needed professional help. So they approached ZealousWeb, which had already been helping over 500 healthcare professionals.
- Increase Website Traffic
- Improve Keyword Rankings
- Branding on Social Media
- Boost Conversion Rate
- Enhance ROI
ZealousWeb provided a comprehensive online marketing strategy that included Search Engine Optimization (SEO), Social Media Marketing (SMM), and Pay-Per-Click Advertising (PPC).
Search Engine Optimization
We conducted an in-depth analysis of the client’s website and optimised it for the most relevant keywords. The optimisation included optimising the website’s content, meta tags, images, and internal linking structure.
Alongside On-Page SEO, we also developed a content marketing strategy that included publishing regular blog posts, infographics, and white papers optimised for specific keywords.
Social Media Marketing
Our team developed a social media strategy that targeted the client’s core audience and helped to build their brand awareness. We created a social media calendar that included regular posting on Facebook, Instagram, Twitter, and LinkedIn, focused on providing value to the target audience with informative and interactive content.
We created PPC campaigns focused on the most relevant keywords for the client’s business. We conducted extensive keyword research to identify the most valuable keywords and created ads designed to drive high-quality traffic to the landing pages. We optimised the landing page to ensure visitors convert into leads and customers.
The combination of SEO, SMM, and PPC advertising significantly increased the client’s online presence.
- The client’s website traffic increased by 80%
- Their conversion rate increased by 50%.
- The client’s social media following increased by over 150% in the first six months of the campaign.
- The PPC campaigns generated high-quality leads and resulted in a 30% increase in sales revenue.