Introduction:

Today we’ll learn about an Idaho-based Physical Therapy company. They are a group of experienced therapists who offer new-age treatments for various problems such as back pain, arthritis, sports injuries, post-natal pain, and more. This physical therapy company strives to provide curated services to satisfy and improve our patients’ lives so they can lead a life free from pain. Diagnosing the problem and incorporating a hands-on manual approach is what the Physio Therapy Centre delivers.

Challenge

After assembling a team of highly-qualified physical therapists and the best equipment, the organization needed to ensure that it received enough foot; although many patients repeatedly visit them to avail treatments for their body pains, new clientele is essential to grow and be visible. With 4 locations in the Idaho area, this physical therapy center needed patients & visibility in the correct place. As online search is the prime go-to method to find services in their area, the company required organic traffic and increased Google My Business (GMB) views, clicks, and calls.

It was an essential step for this Physio Therapy Center to enhance its branding across the state, as to reach the right customer in the right location, one needs a robust digital presence.

Solution

The physical therapy company needed a sustainable strategy to ensure continued clients in the healthcare industry. They required tapping keywords, imparting helpful information, and choosing the right avenues to market on Google. This therapy center needed adequately optimized Google My Business Listings for all locations to get started, which could generate more clicks on the website by inducing more credibility in the Google search engine.

Result

We at ZealousWeb kept track of our actions in August 2022 and analyzed the outcomes. We had significant growth in various metrics compared to July 2022.

After performing on-page & off-page SEO activities for their website, we increased their website traffic by 27% in just one month of work. Simultaneously, the patient leads increased by 74%, the conversion rate by 36%, organic sessions by 30%, and the bounce rate reduced by 4%.

Local SEO activities were also done, after which we could see improved Google My Business performance:

  • Google My Business Views – Up by 35%
  • Google My Business Clicks – Up by 54%
  • Google My Business Calls – Up by 27%

Moreover, they could bag 1st-page search results on Google Local for high-volume keywords such as ‘shoulder pain relief’ and ‘physical therapist,’ which helped them get new visitors to their website.

We at ZealousWeb hope to assist industries in the healthcare areas in the future. Our experts offer tailor-made SEO solutions to you no matter where you are!

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