ZealousWeb is a digital marketing agency specialising in optimising presence, enhancing SEO, improving organic traffic, and more for global clients from various industries.

We were approached by a North Carolina – based physical therapy clinic that offers solutions for various conditions, including chronic pain, arthritis pain, back pain, and other types of physical ailments. They utilise advanced techniques, such as manual therapy, hand therapy, etc., to deliver solutions that alleviate pain.

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Challenge

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While the client had an excellent dynamic, fully functioning website, they needed help garnering visibility on search engines (Google and Bing) and local packs.

Goals:

  • Improve rankings on desired keywords on Google and Google Local Packs
  • Boost traffic to the targeted pages
  • Enhance the number of conversions/ goal completions on the website
  • Increase the number of calls from Google Local Packs
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Solution

Team ZealousWeb identified their issues and charted a well-defined timeline to implement solutions. We then curated tailor-made SEO and Local SEO strategies to meet the client’s goals.

  • Performed On Page activities on the targeted keyword page and conducted Off Page activities to increase authority and relevance.
  • Synchronised NAP across the listings and optimised their Google Business Profile to complement the Google Algorithm better, resulting in improved rankings, calls, direction requests, website visits, and more.
  • Drove relevant traffic to their pages, and by converting content, we increased the number of Contact Form Submissions, Appointments, Inquiries, etc.

Result

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Our team of Digital Marketing experts considered the client’s requirements and started working toward the outcomes by developing a robust On page and Off Page activities strategy.

Once we implemented our custom-made On Page and Off Page activities, we witnessed a tremendous increase in the:

  • Google Rankings
  • Google Local Rankings
  • Bing Rankings
  • New Sessions/ Unique Visitors on the Website
  • Goal Completions
  • Google Business Profile Views, Rankings, Calls, and Reviews.
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