Introduction

Rathi Hospital is an Orthopaedic and Gynecology hospital based in Ahmedabad, GJ. Dr. Gaurav Rathi is an expert orthopedic surgeon; meanwhile, Dr. Purvi Rathi is an expert in High-Risk Pregnancy and Gynecology. They approached ZealousWeb to resolve the issue of plummeting patients at the hospital.

Rathi Hospital suffered from a lack of prospects at the hospital for Knee Replacement Surgery and High-Risk Pregnancy, so they approached ZealousWeb. We are an expert digital marketing agency already helping more than 500 healthcare clients with their Digital Transformation Journey.

  • RathiHospital_HomePage1
  • Dr. Gaurav Rathi
  • Contact Us Page - Rathi Hostpital

Challenge

Rathi Hospital Home

Rathi Hospital suffered from a lack of prospects at the hospital for Knee Replacement Surgery and High-Risk Pregnancy, so they approached ZealousWeb.We are an expert digital marketing agency already helping more than 500 healthcare clients with their Digital Transformation Journey.

  • No form to get inquiries on both the target pages,
  • Unable to reach the target audience,
  • The website was decent but needed improvement, and it required rebuilding.

Goals:

  • Increase inquiries for Knee Replacement Surgery
  • Increase inquiries for High-Risk Pregnancy
  • Better Online Reputation Management
  • Increase the footfall of patients at the hospital
Rathi Hospital Solution

Solution

Team ZealousWeb identified their issues, charted a well-defined timeline to implement solutions, and developed a better functioning Website, SEO, Local SEO, and PPC strategies to meet all the above requirements.

  • The website needed to be better, so we redesigned it, starting with planning the sitemap, designing it, and then developing it.
  • On-Page and Off-Page Activities helped drive the traffic to the desired pages.
  • We started doing PPC for the client; we ran Performance Max, Search ads, and Smart Ads to increase the number of inquiries and footfall at the hospital.
  • Developed a landing page in close to no time for Knee Replacement Surgery.
  • Provided support with VOIP number services to track the quality of the leads from the Smart Ads campaign.
  • We ran Social Media Ad Campaigns for better brand awareness of the hospital and the free medical camps they used to host.

Result

Google Ads Result - Rathi Hospital

Our team of experts considered the requirements of the client and started working towards the outcomes by developing a good Website, SEO, PPC, and Paid SMM strategy.

As a result, we saw the following:

  • Better Branding resulting in increased footfall at the hospital
  • Increase in the number of Inquiries from Paid Campaigns (81 Conversions)
  • Increase in the number of Calls from Paid Campaigns (95 Calls)
  • Proper tracking of leads with the help of VOIP

By delivering the desired outcomes, the client was happy and satisfied with the overall work and effort put in by ZealousWeb

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