As successful entrepreneurs, we know that profit maximization is always a result of customer satisfaction. Long-term customer retention is another factor determining your customer’s satisfaction and testimonials go a long way with existing and potential customers.
In the case of an eStore, your website’s presence and prompt response time are what lures in more customers. In today’s day-and-age, a 24 hours available eCommerce website is not challenging to accomplish. But as a budding entrepreneur, you might have a few of the following questions:
- How to send the right message about your company’s brand value?
- How to choose the right set of FAQs for each product or service on your eStore?
- How can you leave the right impression of your company on your prospect’s mind?
- How to manage deliveries?
- How to resolve the complaint of a customer?
- How to give them various options on the online website while showing my company’s multiple choices.
- How to provide hospitality to my customers on the online website.
- How can I save my business from fraud customers?
As someone who has recently begun their eCommerce journey, such questions might pop into your head as a part of pre-planning. My goal is to answer these commonly asked questions and help you get a better perspective through this blog.
As an eCommerce solutions provider, we might face problems while selling the eCommerce packages to our end customers. When we offer them a budget with specific eCommerce platforms such as Woocomerce, Shopify, Magento, Prestashop, or any other custom solution, they have a few doubts that need to be satisfied finally decide to move ahead.
Let’s Discuss A Few Critical Points Before Taking Your Business Into The ECommerce Platform
Develop The Seamless Design
Well, let connect this with your physical store. If any customer visits your store, he expects a clean and neat person who has rich information about the product rather than an uninformed person. It is essential to have an immaculate, simple, and attractive design on your website. Here you just need to hire the graphic designer wisely. Once your UI/UX developer is right, your half of the work, I can say, is completed. The reason is they can pass your real fundamentals in an attractive manner where customers will easily be able to understand the value them. Your UI/UX developer can develop the infographics of your core fundamentals with great visuals.
Choose Your It Partner
Before selecting any company, you need to know if you are familiar with your domain. Are they able to understand what you are selling and how you are managing the customer and other stuff? Your IT partners must have this knowledge to implement the correct piece of functionality in its place. They must understand the budget, and based on that; they must be able to provide you with the best eCommerce technology. The industry must be able to handle zero downtime.
Speed Of Website
In this fast-moving world, it is essential to load your website at the correct rate. Speed optimization of the website is an essential part of any eCommerce store. When a customer makes the payment and if the process takes longer than usual, then it may be possible that they feel doubtful about the functioning and credibility of the website. It might be possible they will think that this website is storing the details and will it charge twice. They start feeling anxious about their crucial information and might exit the payment process. In fact, the speed of the page makes a huge difference even in the google ranking. If you perform PPC or a Paid marketing campaign, the consultant will raise its website speed slower than the standard rate.
Showing the different costs and comparisons of the product will make clear transparency with customers about your product and understand its broad and robust range. It shows how much you take care of the customer. No matter if the customer has a small budget or a big-budget, you are putting all customers in one category, giving the product feel to them.
You need to market your eCommerce platform, just as you would market your product or service. If you make your website, it will not pick up the sale with your high expectation until you go with PPC marketing, SMO, or other SEO activities. Your website must reach people to people. For that, you need to spread it into this web world. Also, you need to spread the discount news to have more sell by creating a great banner. It is unnecessary to do the always paid marketing; you can develop your system sore from attracting the user by showing the most related product.
Maintenance & Support
Support and maintenance for your eCommerce store are essential to make your website secure and hacking free. You need to update your eCommerce store over a certain period. New updates bring some new features or performance improvement, and both points are required to run a smooth eCommerce store. Your IT partner must be an eCommerce specialist rather than a typical IT company. The Maintenance team removes the garbage data, which the customer has stored for too long.
Customer Deliveries And Support
Now, the time is to listen to the customer query or problem within your eCommerce system or store. You can put the live chat module on the store where your executive can discuss the question and solve the problem any time from any place. Also, you need to find the best shipping company and suppliers who are quite affordable for you. Once you deliver the product and damaged transportation, the many shipping companies provide the insurance where you can get a refund. You can cover your loss, and by supplying the other product to the customer, you can save the trust them.
As an eCommerce solution organization, I am advising all of you to hire an eCommerce specialist for your eCommerce website and witness great traffic along with loyal customers. Invest some amount in the SEO Packages and the maintenance and support. Trust me; there is no matter how best a product you are selling until it reaches the right crowd at the right time. It will not make sales. I advise everyone to hire a solution provider agency to get the best deliveries in your store.
According to the size of the eCommerce store based on the number of products/services you wish to offer, you must determine the data requirement and select the right platform. For example: for data heavy eStore, Magento works best, and for DIY eStore – Shopify works best!
Having a DIY spirit is self boosting but sometimes a few technicalities might bring you down due to their complex nature. It is always better to reach out to an eCommerce specialist to help you.
The post-COVID scenario hasn’t seen any change in the eCommerce industry. The positive graph during the pandemic continues to remain and now it seems like it shall only increase in the next 5 years. According to a study, by the year 2025, eCommerce sales will be over 50% of the total retail sales; and this makes eCommerce presence very crucial in 2021.