In this digitally advanced corporate world, every business is looking for ways to improve its website’s look, feel, and performance to drive more traffic.

A 2017 Report by Hubspot states that companies receive around 4,70,0776 website visitors, 1,877 leads, and 300 new customers monthly. So you should make your website more engaging to increase these figures.

Among many ways, one most powerful ways to engage visitors and collect valuable user information is to add a Flow form to your website. With these forms, users can easily contact your company, sign up for emails or newsletters, shop for your products or services, and provide valuable feedback.

Now the question is how to create powerful flow forms. It’s when Webflow comes into the picture. It is a robust platform allowing developers and designers to build and host sites without advanced coding experience. Moreover, Webflow enables users to create flow forms using a drag-and-drop interface and webflow component.

In this article, we’ve discussed everything you need to know to create an advanced webflow form.

Flow Form Description

A Flow form is a designated section on the website, mainly aiming to collect the prospect’s data. Several elements like text boxes, upload file buttons, checkboxes, and many more elements are used in the flow forms. This feature enables users to contact and interact with the website owner, register for any event, or sign up for emails and newsletters.

Marketing websites frequently use these forms to gather the details of potential customers for different purposes. For instance, the website owners might ask the customers to sign up for their newsletters to access specific types of content, like free ebooks, discount codes, webinars, event passes, etc.

Getting Started

Flow forms are a website’s most essential component, allowing owners to capture crucial prospect information. Even a newbie developer or designer can create flow forms with Webflow.

If you want to add the Webflow forms, consider following these few simple steps:

  • Installing and activating Flow Form in Webflow

Visit Webflow and signup for its account. Next, you can start creating a new project.

  • Dragging and Dropping Form Elements onto the Web Page

You can create a Flow form using Webflow’s drag-and-drop interface. It makes it easy to design and customise without coding. You can use any webflow component to add fields to your flow form, such as Input, Form Blocks, Text Area, Checkbox, Labels, Select Menu, etc.

  • Connecting Flow Form to a Database

Another powerful feature of Webflow is that it allows a Flow form to connect to a database. It allows storing and managing data submitted through Webflow forms in a single place. Furthermore, third-party integration, like Google Sheets or Zapier, makes connecting a flow form to the database easy.

Creating Custom Fields

Customising a webflow form is crucial to creating the flow form that can meet your website’s unique needs. You can customise your Webflow form by creating custom fields:

  • Customising Form Fields

A Webflow form contains several form fields, such as checkboxes, text, email, captcha, dropdown, etc. You need to select which fields to include in your flow form depending on the type of information you want to collect. After selecting the fields, customise them to fit your website needs. For example, add a text box for users to fill in their details or a dropdown menu for visitors to select their country.

In addition, Webflow allows you to customise the label and placeholder text for each flow form field. Clearly describe the labels and placeholder text to guide the user through the Webflow form.

  • Customising Form Layout

Form layout is the second important aspect you must focus on, as it positively impacts effectiveness. With Webflow, you can access multiple form layout options, including stacked, multi-column, and inline.

By choosing an inline layout, you can align the Weblow form fields horizontally, and a stacked layout can be used to align the form fields vertically. Furthermore, a multi-column layout divides the form fields into multiple columns and should be used when having many form fields.

  • Setting Field Properties and Validation Rules

Webflow offers another advanced feature, i.e., form validation. This feature allows you to add flow form validation rules to ensure the user has entered the correct details. With Webflow, you can access many validation options, including required fields, minimum and maximum character limits, and email format validation.

The form will display an error message if a user enters invalid details. Moreover, it will prevent the user from submitting the form until he enters the correct information.

Adding Conditional Logic

Webflow allows you to create a dynamic flow form experience for the website visitors based on your users’ input with the help of ‘Conditional Logic.’

  • Understanding the Concept of Conditional Fields

Conditional logic is an advanced feature with the help of which you can show or hide form fields based on your users’ input. This feature helps when you wish to show or hide specific form fields based on the selection made by the website’s visitors.

  • Using the conditional logic feature in Flow Form

Let’s assume you want to show a field for the user’s phone number in the Flow form only when he selects a specific option in the dropdown menu. You can do the same with the conditional logic feature. To use this feature, it’s important to set up rules dictating when the form field must be shown or hidden.

Styling and Design

With Webflow, you can also style and design your flow forms to match your website’s look and feel.

  • Exploring the Styling Options and Design Capabilities in Flow Form

Webflow offers several styling and designing options to let its users customise the appearance of their Flow form. You can change your form’s elements’ typography, font, size, and colours to give it a more visually appealing look. For instance, you can remove the input field borders, change the form’s background colour, and customise the file upload button.

  • Customising the Appearance of Form Elements and Layout

Consider your site’s overall design when customising your form’s elements and layout. Make sure to use a font and colour palette consistent with your website to create a cohesive look. Moreover, create a mobile-friendly flow form that is easy to read and features large buttons so that they can be easily clicked on a mobile device.

  • Incorporating CSS and Classes for Advanced Styling

In addition to design elements, Webflow offers access to CSS for more creative styling. CSS provides many options to style content (HTML) on the flow forms. Moreover, you can create and apply a class to style the flow form. When you start styling, a class automatically creates and applies to a specific element.

All styling adjustments made on the selected element are saved in the class. So you just need to choose an element on the flow form, click into the ‘Selector Field’ and name the class.

Form Submission and Setting up Notification

  • Viewing Form Submission

After creating a Flow form, the data submitted through your form is sent to your Webflow backend and email address specified in your form notification settings. To view the form submissions, you only need to access the database or email account where the data is being sent.

Are you using a third-party integration service to connect your flow forms to the database? If yes, you can view your form submissions in the database or log in to your integration service.

  • Setting up Notifications

Setting up notifications means receiving a text message or email whenever your website visitor submits your Webflow form. You should take this step if you want to be notified immediately about your form submissions.

You can also use a third-party integration tool like IFTTT or Zapier to set up notifications. Your integration service will instruct you how to set up the notification trigger and choose the platform where you want to be notified.

Advanced Features and Integrations

A webflow integration will allow you to create more than a basic flow form. Here listed are some Webflow Integration platforms:

  • Zapier

Zapier is the most popular webflow integration that allows users to automate where the data submitted through form submissions will be sent. In addition, this platform features a wide array of valuable resources that helps with Webflow forms.

  • Make.Com

Formerly known as Integromat, is another robust tool that automatically integrates your flow forms into other applications. Its visual interface provides a good user experience. Moreover, this platform allows users to embed their flow forms directly on their Webflow website.

  • Hubspot

Hubspot is another webflow integration platform that helps users gather marketing information for their site visitors with flow forms. Changes made on these flow forms are immediately reflected, whether the form is embedded on the Webflow website or hosted on the Hubspot website.

Tips and Best Practices

Below given are a few tips and best practices to create effective, visually appealing, and easy-to-use Webflow forms:

  • Keep It Simple

An individual should include a limited number of form fields and keep the Flow form as short as possible. Keeping the form simple and crisp will aid the users in entering the correct details and submitting the form.

  • Use Clear and Concise Labels

Remember to label each form field clearly and concisely to make it easier for the users to understand the requested information.

  • Provide Helpful Instructions

Providing helpful instructions for better user guidance is recommended if your flow form requires specific information or formatting.

  • Test Your Forms

Make sure to test your flow forms before publishing them. It will ensure that the forms work properly and that you will receive the required data.

Wrapping Up It All!

A webflow form is valuable for any website to attract and engage users and collect customer data. Regardless of a small business owner, blogger, or an established enterprise, Webflow forms are an effective resource for building relationships with your target audience. Moreover, the information collected through a Flow form can help you market your brand, products, and services more effectively while improving your website.

You can contact ZealousWeb to create powerful flow forms. The company is acquainted with professional web developers who are well-versed with Webflow techniques and, thus, can help create advanced webflow flow forms.