When you are on the verge of starting a new business, you think of everything right from its incorporation to the filing stuff. But, there is one most important thing about your business that needs your prior attention above all other things, and that is the logo of your business or organization. Have you ever seen any company or big brand without a logo? The answer will be No! Because there aren’t any. A logo has a bigger impact on how your customers will understand your brand. So generally, you want your logo to be unique and outstanding. The logo plays a vital role in your business as a whole. It means that your logo is the first thing that comes to the notice of your prospects when customers see your company name on the web or otherwise.
So, you must give your best to create the logo for your company or business because it is the primary thing that will be used on your letterheads or prints or anywhere for that matter. Moreover, the logo is the primary thing that will tell the world about your firm as to what your business is all about and what it sells. Therefore, you must pay the utmost attention while creating the logo of your company. Here, we will show you steps that will guide you with everything you need to know about designing the perfect logo for your company or business. Starting from describing your brand’s identity and understanding what makes a perfect logo, to create the right design choices, and knowing the design process, read on to understand how to design a logo.
BEGIN WITH THE STORY
Every company or the business has its own story apart from what product or service it sells. Moreover, you must be able to sell yourself in the market above selling your products or services. Therefore, you must start with a story of your business when you sit down to design your logo. For this, you should ask yourself a question “ Why are you starting this business?”
So, this “why” will take you to the storyline of your business.
BRAINSTORMING & SKETCHING
Now, when you have your story in your hands, you can start to bring it up in a sketch. And this means that you can sketch out your concept in a visual form. You can go through a dictionary and make a list of words that will describe your brand and business as well as why you have started this business. When you are ready with a concept, you just have to make that concept visible in the form of a sketch or something of that sort. For doing this, you have to keep this in mind that it should be simple so that you don’t get confused in making it visual. Get your personality into the customer shoe and always remember what would be important to them. Big brands and companies normally choose a clean and minimalist style to communicate how fresh and modern they are.
Further, you have to move on to the color selection and make sure you choose the colors that define your company precisely and don’t create any other impression. Moreover, see to it that you don’t use more than three colors in your logo. And this will create a sober impression in the minds of your users or consumers about your business.
PUT YOUR SKETCHES TO THE TEST
When you are ready with a few samples of the sketches of your logo, you can select the top three among them and put them to test. You can then show these designs to a few people around you like your family, friends, and a trustworthy adviser who will give you honest opinions about your logo design. It is important that you take every feedback in your stride and don’t take anything negatively because these people’s opinions will be better to guide you through making your logo better for your business.
DEVELOP A LAYOUT
When you are ready with the final design of your logo that is the final sketch, it is the time to bring it to life on a digital medium. For this, you have to be sure about some technical things that are related to making the logo digital. Make sure about what colors you are using and what text you are putting in your logo. Also, make sure that you have spaced out your text in an appropriate manner and have properly lined up all the shapes included in the logo. Try to be perfect with all the technical things that come when making the logo digital.
BE VERSATILE IN YOUR COLOURS
Colors can have a ton of different meanings. Although the psychology behind color is complex, to keep it short, colors have certain emotions with that and ideas attached to them.
For your logo design, be prepared that your logo may be used in the dark as well as a light background. So, choose the colors accordingly to avoid a complete change of colors later on. Try the color theme by applying the logo on both the backgrounds to know where to make the changes. Also, try your logo on promotional products like T-shirts, or mugs, or anything that will highlight your logo. So, be versatile in choosing the colors of your logo.
CORRECT SELECTION OF FONT
Fonts play a major role in defining your logo. Your fonts are the foremost thing after the colors that come to the notice of your prospects. So, choose your fonts wisely and try to avoid the fonts like Times New Roman, Lucida Handwriting, and Comic Sans as they will work against your company. You can go for fonts like sans serif (with no feet) or serif (with feet) as they are considered classic and modern font styles for the logo.
Logos are created to represent the company, and so they should be designed in such a way that they look legible on whatever they are embossed. It means that your logo should be legible on any media like social, prints, and promotional products like T-shirts and others. So, ensure the scalability of your logo when it comes to representing your company or the organization. Make sure that the size of your logo looks the same, irrespective of the medium you put it on.
Represent your business in the best possible way through an impactful logo. There are lots of other things that may be required to be considered in designing a logo for your business, but the above ones will guide you through doing so.
To create a powerful logo design, make sure that you are aware of the brand inside. Logo design works like an important role when it comes to promoting a company’s products or services. The logo must have a unique but simple design that easily conveys a brand message. The use of colors and fonts must be specific to the brand personality. A perfectly designed logo makes a good positive impression on potential customers.