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How To Design An Impactful Logo Of Your Business?

Post by|Branding & Design20 February,2017
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When you are on the verge of starting a new business, you think of everything right from its incorporation to the filing stuff. But, there is one most important thing about your business that needs your prior attention above all other things, and this is the logo of your business or organization. The logo plays a vital role in your business as a whole. This means that your logo is the first thing that comes to the notice of your prospects when they see your company name on the web or otherwise.

So, it is important that you give your best in creating the logo for your company or business because this is the primary thing that will be used on your letterheads or prints or anywhere for that matter. Moreover, the logo is the primary thing that will tell the world about your firm as to what your business is all about and what it sells. Therefore, it is necessary for you to pay utmost attention while creating the logo of your company. Here, we will show you the steps that will guide you in the development of your logo.


Every company or the business has its own story apart from what product or service it sells. Moreover, it is vital that you should be able to sell yourself in the market above selling your products or services. Therefore, it is necessary that you start with a story of your business when you sit down to design your logo. For this, you should ask yourself a question “ why are you starting this business?” Normally, every business is started with an aim to make profits and gains, but then, every business has its own story as to why it is started or what is the history of starting that particular business. So, this “why” will take you to the story line of your business.


Now, when you have your story in your hands, you can start to bring it up in a sketch. This means that you can sketch out your concept in a visual form. For this, you can go through a dictionary and find few words that will describe your business as well why you have started this business. When you are ready with a concept, you just have to make that concept visible in the form of a sketch or something of that sort. For doing this, you have to keep this in mind that it should be simple so that you don’t get confused in making it visual. Further, you have to move on to the color selection and make sure you choose the colours that define your company precisely and don’t create any other impression. Moreover, see to it that you don’t use more than three colours in your logo. This will create a sober impression in the minds of your users or consumers about your business.


When you are ready with a few samples of your sketches of your logo, you can select the top three among them and put them to test. This means that you can show these designs to few people around you like your family, friends, and a trustworthy adviser who will give you the honest opinions about your logo design. It is important that you take every feedback in your stride and don’t take anything negatively because these people’s opinions will be better to guide you through making your logo better for your business.


When you are ready with the final design of your logo that is the final sketch, it is the time to bring it to life on a digital medium. For this, you have to be sure about some technical things that are related with making the logo digital. Make sure about what colours you are using and what text you are putting in your logo. Also, make sure that you have spaced out your text in an appropriate manner and have properly lined up all the shapes included in the logo. Try to be perfect with all the technical things that come when making the logo digital.


For your logo design, be prepared that your logo may be used in the dark as well as a light background. So, choose the colours accordingly so that you don’t have to face a complete change of colours later on. Try the color theme by applying the logo on both the backgrounds so that you know where to make the changes. Also, try your logo on the promotional products like T-shirts, or mugs, or anything that will highlight your logo. So, be versatile in choosing the colours of your logo.


Fonts play a major role in defining your logo. Your fonts are the foremost thing after the colours that come to the notice of your prospects. So, choose your fonts wisely and try to avoid the fonts like Times New Roman, Lucida Handwriting, and Comic Sans as they will work against your company. You can go for fonts like sans serif (with no feet) or serif (with feet) as they are considered as classic and modern font styles for the logo.


Logos are created to represent the company, and so they should be designed in such a way that they look legible on whatever they are embossed. This means that your logo should be legible on any media like social, prints, and promotional products like T-shirts and others. So, ensure the scalability of your logo when it comes to representing your company or the organisation. So, make sure that the size of your logo looks the same irrespective of the medium you put it on.

Represent your business in the best possible way through an impactful logo. There are lots of other things that may be required to be considered in designing a logo for your business but the above ones will guide you through doing so.

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