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Newest Webmaster’s Guidelines On CSS/JavaScript – Does Your Website Comply With Them?

Post by|Digital Marketing30 October,2014
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The Google’s webmaster guidelines are very important for any website to achieve better ranking on the Google’s SERP. The prime focus of the guidelines is so to find your website, index it and give appropriate ranking on the search page.

The guidelines are related to quality, design, content and there are some technical guidelines as well. So, it is highly recommended that you implement these guidelines on your website in order to achieve remarkable ranking and make your website not prone towards any illicit practices or any other span action. If any website affected by the Google’s spam algorithm or if it fails to comply with the guidelines, might lose the rankings on SERP or in worst cases might not even show up on or any of the partner domains.

Today we will focus on the technical guidelines of Google’s webmaster. Specifically, on JavaScript or CSS of the website. In the earlier days, Google bots, only used to focus on the text of the WebPages they are indexing, good quality text used to achieve substential rankings. But, now when the bots render the WebPages they also focus on the JavaScript and CSS of the website. If you disallow the crawling of JavaScript and CSS in the websites robot.txt files, it can delay the rendering process and it will eventually hurt the ranking of the website.

The first and the foremost guideline is to enable the Google bots to crawl the JavaScript and CSS of the website. On the other hand, like many modern browsers, the rendering engine of Google might not support all the technology used to create the website.

So, make sure that the web page, comply with the progressive enhancement principles. The principles enable the system to see the content and other features that are not yet supported by Google.

Easily rendered pages, help the page to load easily and enhances the user experience. On the technical side, this pages are rendered very fast making them very efficient.

Get rid of any un-necessary downloads on the page for a better user experience, also compress and define one single external CSS and JavaScript files to optimize the performance. Also, make sure that the server can handle the JavaScript and CSS files offered to googlebots.

Why Crawl and Compress the JavaScript and CSS?

    • Disallowing the crawling of JavaScript and CSS may result in delayed rendering of the page. Such delayed rendering might result in delayed page loading time in the browser, the page might take time to load and the user experience is affected through this.

    • Compressing the images and properly formatting them can save bytes of data and enhancing the performance of the website.

    • In addition, by compacting JavaScript, CSS and HTML code can save many bytes of data, also speed up the downloads and parse times.

Following these salient Google Webmaster guidelines can achieve extensive results for the website. Creating a user friendly & search engine friendly website that load faster in web browser is imminent, but creating the website keeping these technical and quality guidelines of the webmaster is also very important. They are very salient to follow, but they have to the tendency to generate amazing results or ruin the rankings.

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