Resembling the aesthetics of the company, the custom designing, and styling of The Melbourne Wine Store is fresh and appealing. It offers a variety of wines from different countries, making it easy for users to make a purchase of their choice. The essential features of payment, cart and product management are seamlessly integrated into the website. The website generates sales and analytics reports for the company to assess its progress. The user dashboard and wishlist make the website more interactive with the end-users. Same day delivery option makes it lucrative for users to order their wines from the website. The company can manage customer accounts and orders management make the website lucid to use.