Beginning with enhancing the loading speed of the website, we ensured to scrutinize the GooglePageSpeed Insights that improved the user experience and maximizing the number of pages indexed. This, in turn, shot-up the SERP rankings immensely. In addition to numerous on-page &off-page SEO activities and PPC activities that we implemented, we accomplished the task of mending the broken links which needed our immediate attention. As a result of which the diversion to the traffic to the other websites was reduced immensely, working our way out through Google Search Console, restoring the website page authority. Nullifying the duplicate content prevented the website from getting penalized and in this way, it becomes an additional factor that helped to improve the SERP rankings of the website.
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