To make your website be at the top, you need to follow the trend and easily fit in with the changing SEO and digital marketing requirements. Keeping all the changes up to date will help your website to rank higher on the search engine. Google has already shared around 200 factors to rank a site. Several elements are highly essential to rank better and higher in 2021, whereas some parameters have low weightage, but all are important.
There are various factors of Google that are not going to directly affect your website but indirectly impact ranking. Optimizing your website provides your business with better advantages and enhances overall traffic.
Are you eagerly looking for those SEO factors that affect your website ranking in 2021? If yes, then don’t worry; we are here to share some essential SEO factors you need to know to help your website achieve better ranking on the search engine.
SEO Factors You Need To Know For Website Ranking
1) Secured And Https Certifications
Whether it is earning your customers’ trust or ranking high on the search engine, your business requires a secure and accessible website. Several credible websites lack security features and result in a lower rating. To get the best outcomes for your website, you need to buy the SSL (Secure Sockets Layer) certificate (https).
HTTPS contains highly secured web pages recommended by various web browsers and safe as it offers secured encryption for information. Considering this as an important ranking factor, Google is flagging several websites as unsafe because they lack the SSL certificate and know you understand why it is an essential ranking factor. If you are one of those who don’t have an SSL and HTTPS certificate, get today to rank higher.
2) Mobile Friendly
We all know how rapidly mobile usage is increasing day by day. Around 77% of Americans use smartphones, which clearly states how important it is for your website to be mobile optimized. If we talk about Google search, almost 60% of Google search is done through mobile. If you are not building a mobile-optimized website, you miss a significant factor to rank higher on the search engine and lose your potential customers.
3) Google My Business (GMB)
GMB provides the information to your customers whenever they search for you on Google. The more relevant information and reviews, the more sales you will get. Whether you want to add products, product categories, CTA, Business address, or Phone Number, you can efficiently fill it and get your business listed on Google so that your business will appear whenever someone searches.
Make sure you get an owner verified listing on GMB to enhance your ranking. You can add a price range, special events, different tag types, and many more features to optimize your GMB profile. Through optimizing your GMB listing, your business will witness better ranking and also attract local customers. If this sounds difficult to you, you can hire a professional digital marketing agency in Ann Arbor to enhance online presence and better ranking.
4) Page Speed
Page speed is a crucial factor in ranking your website because the faster your website loads, the bounce rate will be minimal. To offer the best user experience Google and other search engines consider it the essential on Page SEO factors. The average bounce rate at the loading speed of 2 seconds of your website is 9%, whereas it increases up to 38% when the loading speed rises to 5 seconds.
If you want to rank higher on the search engine, then website speed is the game-changer. Go and analyze your website speed and see where you stand.
5) Core Web Vitals
Google will introduce its new change in search engine ranking and including core web vitals as a ranking signal. Google has shared some early looks of this ranking factor with which one can seamlessly prepare in advance for this new change to rank higher on the search engine. Google has scheduled this signal’s launch in 2021, and this signal is known as the page experience signal.
Core web vital contains a set of metrics which include speed, responsiveness, and visual stability is what Google is going to consider to get better ranking.
Google stated – “Core Web Vitals are a set of real-world, user-centered metrics that quantify key aspects of the user experience. They measure dimensions of web usability such as load time, interactivity, and the stability of content as it loads (so you don’t accidentally tap that button when it shifts under your finger – how annoying!)”
Google has given tools Web.dev (Vitals) and Web.dev (Measure) to check your website’s core web vitals. Core web vital defined by Google include Largest Contentful Paint, First Input Delay, and Cumulative Layout Shift, it will help the site owners to measure the user experience.
6) Social Signals
Social signals are another crucial ranking signal which is suggested by Google. Under this, Google considers the number of shares, likes, and overall social media visibility of your website web pages. Social media is now everywhere; whether you have a small, medium, or a large business, social media presence is crucial to growing your business abundantly. And this is what Google wants to convey.
To get a better ranking on search engines, make sure you build a robust social media strategy to get exceptional outcomes. Run social media campaigns and promote your products and services to grow faster as we all know that now Google has partnered with Twitter, which shows the growing importance of social media.
If you want to rank higher on search engines, make sure you increase the number of tweets and retweets, facebook’s shares, and work on other social media platforms.
We all know that several things and changes can make their website rank higher on the search engine. By sharing the ranking factors mentioned above, we understand that you will implement them efficiently on your website to witness exceptional results. From focusing on Google My Business, Keywords, Link Building, Backlinks, and various other factors, one can seamlessly make their website rank higher on the search engine. Ranking higher will not only increase the revenue but also provide you with a better brand value.
Are you looking for a professional SEO agency that helps you rank higher on the search engine? If yes, then we are here to provide you with a professional range of digital marketing solutions so that your business will achieve the goals faster.
Google’s ranking system is made up of a whole series of algorithms having distinct weightage and not just one or two parameters.
Google, with more than 70% of the search market share, by far the most popular search engine. But Bing is also making footprints in the search market and its SEO should also be taken into account.