The world, nowadays, is functioning on the tip of our fingers. Every little necessity is available at the alter without having to go through too much trouble. Who do we thank for such elevated convenience? The Human-Kind at large! We’ve evolved into being with remarkable cognitive prowess at our dispersal, and we’re still functioning to achieve a greater good. The discovery of Information Technology is another prodigal example of our quintessential intelligence. Since it’s advent, IT has gone under several experiments and has spread its branches into several genres’. One of its prominent corollaries is the Mobile Application Development Segment. Every other person that walks past us possesses a smartphone that is capable of getting every virtual and a few out-of-virtual tasks done.
We’ve seen this segment bring in a new level of comfort to the standard of living worldwide. Let’s get a little specific and see how it can better the state of Qatar – a country with the highest per capita income and catalytic human development. Mobile Applications have changed the face of IT completely. Every business wants to have a presence on smartphones to be accessible and reach a broader spectrum of the populace. But why should firms in Qatar want a huge Mobile platform? Qatar’s plan for 2030 is evidence enough that every firm, as it may apply, must have a Mobile Apps that represents their unique brand of thinking. The plan suggests that the peninsular Arab country will adopt an E-approach to major contributors to the economy. So if your business is currently operating in Qatar and if you’re considering having a Mobile Application, then this blog is just for you.
1) Facilitates Accessibility
As a business owner, our top priority lies in reaching out to our niche market in a profound fashion. A way that enables us to reach out to them as diversely as possible and not invade their personal space. Mobile applications facilitate such a method. They allow us to know each of our customer’s preferences without too many tedious processes. It is probably the best way to KYC without having to actually ‘K-them’. These apps collect data that could be useful to define a market strategy based on the likes and preferences of the target market. Contrary to its predecessor, push notifications are 40% more effective than an e-mail sent to a statutory mailing list. Economically speaking, other things remaining constant, a mobile application enables you to reach a wider target audience at a given point in time.
2) Generates New Leads and Strengthens Customer Loyalty
More often than not, you find a face buried into their mobile phones, either playing a game or browsing social media. Between every failed level or scrolled post is an advertisement that prompts us to click on the ad and redirects us to their page, which may result in a shiny new app on our phone. So rest assured, if nothing, mobile applications will generate new customers. Another important step, which could be a subsidiary of generating new customers is to reinforce customer loyalty. Every new customer that you gain needs a reason to stay and establish their loyalty towards your product or service. Mobile Apps bring you a step closer to establish that relationship with your customers. Apps also enable you to send push notification containing information about new and exclusive offers.
3) Considerable Improvement in Sales
Zomato, Uber Eats, and more have capitalized on a transformational opportunity that the Mobile Application segment provides. They have changed the face of the food industry by bringing food and convenience together in one revolutionary application. Gone are the days when we had to decide which restaurant to select if we had to eat out. Evolutionary tales have it that it all happens on the tip of our fingers. But a question that persists is that how has it helped the creators of these applications? After a long hard day, we might not have the energy to stand up on our two feet and walk out the door for a hot meal. So if there is a choice between going out to eat or ordering in, then we’d choose the latter. The brains behind these inventions have benefited from such preferences. So if you are thinking about profits, and whether they’ll multiply, thinking again! This case holds for the majority of the segments.
Mobile Application is a huge market and a competitive one. Entry and Exit happen at a very quick pace. So if you’re firm is functioning in a market that is yet to tap into the realm of the mobile application, then this blog gives you all the right reasons in favor of it.