At ZealousWeb, we are looking for a passionate and detail-oriented Healthcare Content Executive who can transform complex medical information into clear, engaging, and trustworthy content. This role is ideal for candidates with an MBA in Marketing, Journalism background, or prior healthcare content experience who are eager to contribute to meaningful healthcare communication. The ideal candidate should be skilled in creating SEO-optimized blogs, case studies, newsletters, and campaign content while ensuring accuracy, compliance, and empathy in patient-focused narratives. You will work closely with marketing, design, and healthcare teams to develop data-driven, high-engagement content using frameworks like AIDA and EEAT, leverage tools such as ChatGPT, Gemini, and Jasper for ideation, and use platforms like Canva or Napkin.ai to build simple visuals that enhance storytelling. If you enjoy blending research, creativity, SEO strategy, and healthcare communication to create impactful content that drives engagement and lead generation, we would love to have you on our team.
This role offers flexible work options, including Work From Home (WFH) and hybrid arrangements, ideal for talented writers across India.
Job Responsibilities
- Research healthcare industry stats and data to develop data-driven blogs and articles.
- Create and publish SEO-optimized blog posts, case studies, and newsletters.
- Analyze competitor and top industry blogs to discover effective post formats, structures, and writing approaches, then adapt for brand use.
- Distribute content across blogs, LinkedIn, social platforms, and client channels to maximize reach and engagement.
- Collaborate with marketing, design, and client teams to align content with growth campaigns and incorporate feedback.
- Edit content for compliance, readability, and brand voice before final publishing on WordPress or client sites.
- Support lead generation through targeted articles and posts for hospitals, labs, and healthcare providers.
- Leverage research tools to maintain up-to-date industry trends and statistics in all content output.
Technical Skills Required
- Preferred candidates with MBA in Marketing or Journalism background, or prior healthcare content experience.
- Skilled in crafting compliant, persuasive copy for healthcare campaigns, case studies, and newsletters.
- Experience with Canva or Napkin.ai for designing basic infographics, flowcharts, and visuals.
- Ability to leverage AI tools (ChatGPT, Gemini, Jasper) for ideation and outlines, followed by humanizing for an authentic healthcare voice.
- Strong command of strategic CTA placement in blog headers, mid-body, and conclusions to drive clicks and conversions.
- In-depth knowledge of AIDA and EEAT frameworks to create scannable, high-engagement healthcare content using H1s, H2s, H3s, bullets, and visuals.
- Proficiency in Google Keyword Planner and Ahrefs for researching healthcare-specific terms to optimize content rankings.
- Proficiency in MS Office Suite (Word, Excel, PowerPoint, Outlook) and Google Workspace (Docs, Sheets, Slides) for content creation and collaboration.
Non-Technical Skills Required
- Excellent verbal and written communication skills for patient education and healthcare campaign materials.
- Strong interpersonal skills and professional demeanor when collaborating with doctors, clinics, and healthcare teams.
- Ability to multitask, prioritize, and meet tight deadlines for medical blogs, case studies, and compliance reviews.
- Creative thinking with attention to detail in crafting accurate, empathetic healthcare narratives.
- High level of responsibility, confidentiality, and integrity when handling sensitive patient journey stories.
- Strong problem-solving ability and proactive approach to simplifying complex medical topics.
- Positive attitude, willingness to learn, and adaptability to evolving healthcare trends and regulations.
