ZealousWeb

Marketing Executive – Webinar Hosting & AI-Driven Campaign Skills

  • Department: Sales And Marketing
  • Experience: Mid-Level (2+ Years)
  • Workplace Type: Hybrid (Ahmedabad - Onsite Preferred)
  • Package: ₹ 33,000/- to ₹ 63,000/- (Per Month)
  • No. of Openings: 1
  • Job Type: Full-time
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ZealousWeb is on the lookout for a smart, proactive Marketing Executive with the confidence to host webinars, drive engagement, and execute modern marketing strategies. This is a hands-on role for someone who understands the evolving marketing landscape shaped by AI, automation, and community-led growth.

If you can run campaigns, organize events, handle marketing automation tools, and talk like a human (not a brochure), you’re who we’re looking for.

Job Responsibilities

  • Plan, coordinate, and host live webinars, LinkedIn Lives, or virtual events for global B2B audiences
  • Assist in building and managing email campaigns, newsletters, and drip sequences
  • Collaborate with design, SEO, and paid teams to execute full-funnel marketing plans
  • Build and manage social media calendars (LinkedIn, Instagram, YouTube)
  • Use AI tools (like ChatGPT, Jasper, Canva Magic, AdCreative.ai) to ideate and create marketing content
  • Manage and update the company website and blog (WordPress/Elementor knowledge is a bonus)
  • Work on case studies, testimonials, and landing page content in collaboration with copywriters
  • Analyze performance of campaigns using tools like GA4, Hotjar, Meta Ads Manager
  • Stay on top of emerging trends in AI marketing, Web3, automation, and community marketing.

Technical Skills Required

  • 2–5 years of digital marketing experience (agency or product/SaaS company background preferred)
  • Strong command over webinar platforms (Zoom, Google Meet, Zoho Webinar, etc.)
  • Good communication & public speaking skills (confidence to represent the brand on camera)
  • Experience with email marketing (Zoho, Mailchimp, Brevo, or similar)
  • Working knowledge of LinkedIn Campaigns, Google Ads, Meta Ads, or YouTube Shorts
  • Familiar with AI-powered marketing tools (even basic use of ChatGPT, Canva AI, etc.)
  • Strong organizational and multitasking abilities
  • High attention to detail and ability to work independently.

Non-Technical Skills Required

Communication Skills

  • Verbal Communication: Confident public speaking for webinars, LinkedIn Lives, and virtual events.
  • Written Communication: Ability to write clear and compelling briefs, emails, social media captions, and campaign summaries.
  • Active Listening: Understand feedback from team members, speakers, or audience and incorporate it effectively.

Collaboration & Teamwork

  • Ability to work cross-functionally with designers, developers, SEO/PPC teams, and sales stakeholders.
  • Open to feedback and capable of aligning with different team goals and KPIs.

Creativity & Storytelling

  • Strong storytelling skills to shape engaging webinar narratives, social posts, and case studies.
  • Ability to think outside the box when ideating content using AI tools or marketing assets.

Organization & Project Management

  • Excellent multitasking and time management to juggle webinars, content deadlines, and campaign calendars.
  • Familiarity with project tracking tools like Trello, Asana, or Notion is a plus.

Attention to Detail

  • Carefully reviews content, email sequences, landing pages, and webinar flows to ensure high quality and consistency.
  • Ensures alignment with brand voice and compliance across platforms.

Adaptability & Curiosity

  • Willingness to experiment with emerging tools and trends like AI in marketing, Web3, or automation.
  • Quick learner who embraces new platforms, techniques, and feedback.

Analytical Thinking

  • Ability to interpret campaign performance, engagement data, and heatmaps meaningfully to recommend improvements.
  • Comfortable discussing insights from GA4, Hotjar, or social media metrics with leadership.

Strategic Thinking

  • Understands broader marketing goals and aligns campaign execution accordingly.
  • Plans webinars and social campaigns with end-user psychology and business outcomes in mind.

Public Speaking & Hosting Confidence

  • Comfortable moderating live sessions, engaging with speakers/audiences, and managing Q&As.
  • Can keep calm and engaging during technical issues or unexpected turns during live events.

Initiative & Ownership

  • Takes proactive steps to improve performance, suggest new content ideas, or test AI tools.
  • Doesn’t wait for instructions — initiates discussions, owns timelines, and meets deadlines.
Zealousweb

Marketing Executive - Webinar Hosting & AI-Driven Campaign Skills