PPC Analyst

Campaign Management:

• Plan, execute, and manage PPC campaigns across various platforms (Google Ads, Bing Ads, social media ads, etc.).
• Monitor and optimize campaigns to improve performance and achieve KPIs.

Keyword Research:

• Conduct thorough keyword research to identify the most relevant and high-performing keywords.
• Use tools like Google Keyword Planner, SEMrush, Ahrefs, and others to find keyword opportunities.

Ad Copywriting:

• Write compelling ad copy that attracts clicks and converts.
• Test different ad copy variations to determine the most effective messages.

Bid Management:

• Manage bids to maximize ROI and achieve campaign goals.
• Use automated bidding strategies and manual adjustments as needed.

Performance Analysis:

• Analyze campaign performance data to identify trends and insights.
• Generate regular reports to communicate campaign performance to stakeholders.

A/B Testing:

• Implement A/B testing for ads, landing pages, and other campaign elements.
• Analyze test results to make data-driven decisions for optimization.

Budget Management:

• Allocate and manage budgets across campaigns to ensure efficient use of funds.
• Track spending and adjust budgets as necessary to avoid overspending.

Competitor Analysis:

• Monitor competitor activities and strategies to stay ahead in the market.
• Identify opportunities and threats from competitors’ campaigns.

Landing Page Optimization:

• Collaborate with web developers and designers to optimize landing pages for better conversion rates.
• Ensure landing pages are relevant, engaging, and aligned with ad copy.

Client Communication:

• Communicate with clients or stakeholders to understand their goals and provide updates on campaign performance.
• Offer recommendations for improvement based on campaign data.

Staying Updated:

• Keep up-to-date with the latest trends, techniques, and best practices in PPC and digital marketing.
• Attend webinars, workshops, and conferences to enhance skills and knowledge.

Tools and Technologies:

• Utilize various PPC management and analytics tools such as Google Analytics 4, Google Ads Editor, SEMrush, Ahrefs, etc.
• Stay proficient in using these tools to analyze and improve campaign performance.

Compliance and Best Practices:

• Ensure all campaigns adhere to platform policies and industry best practices.
• Monitor and address any compliance issues that may arise.

• Expertise in using Google Ads, Bing Ads, Facebook Ads, and other PPC platforms.
• Experience with Google Ads Editor and other campaign management tools.
• Proficiency with tools like Google Keyword Planner, SEMrush, Ahrefs, etc.
• Advanced skills in Google Analytics 4 and other analytics tools.
• Ability to generate, interpret, and report on campaign data.
• Experience in setting up and analyzing A/B tests for ads and landing pages.
• Familiarity with automated bidding strategies and bid management tools.
• Skills in writing persuasive ad copy that drives clicks and conversions.
• Knowledge of landing page design and optimization techniques.
• Familiarity with tools like Microsoft Clarity, and Hotjar is must.
• Advanced proficiency in Excel or Google Sheets for data analysis.
• Understanding of SEO principles and how they relate to PPC.
• Hands-on experience with Looker Studio for generating performance/KPI reports.

• Strong analytical skills to interpret data and make data-driven decisions.
• Excellent verbal and written communication skills for reporting and client interactions.
• Ability to explain complex concepts in simple terms.
• High attention to detail to ensure accuracy in campaigns and reporting.
• Ability to manage multiple campaigns and tasks efficiently.
• Creative problem-solving skills to overcome campaign challenges.
• Ability to quickly adapt to new tools, trends, and changes in the digital marketing landscape.
• Creativity in developing ad copy and strategies to attract and convert users.
• Strong teamwork skills to collaborate with designers, developers, and other marketers.
• Skills in managing client expectations and relationships.
• Willingness to continuously learn and stay updated with industry trends and best practices.