We are seeking a strategic, data-driven, and innovation-oriented Digital Marketing Team Leader to guide our growing team at ZealousWeb. The ideal candidate should possess experience in SEO, Paid Ads, Social Media, Email Marketing, and Analytics, along with a firm grasp of emerging technologies such as generative AI and advanced automation tools. You will be responsible for managing a team, coordinating with project managers, and delivering high-performance digital campaigns for clients across industries.
Job Responsibilities
- Lead SEO strategy focused on GEO, AEO, and Voice Search by optimizing for Generative Search Experiences and AI-driven answer visibility.
- Optimize website and content to appear in zero-click results, featured snippets, knowledge panels, and People Also Ask (PAA) sections.
- Set KPIs and oversee the performance of Google Ads, Meta Ads, SEO traffic, and lead generation
- Perform advanced keyword research, competitor gap analysis, and SERP opportunity identification.
- Create and structure content to drive traffic from AI tools like ChatGPT, Perplexity, Claude, and other answer-based search platforms.
- Guide the team to create optimized content aligned with user intent and AI-driven search algorithms.
- Collaborate with the content, design, and development teams for seamless SEO implementation.
- Ensure high-quality link-building and off-page strategies aligned with E-E-A-T and Google guidelines.
- Plan, allocate, and track monthly deliverables while ensuring on-time and quality execution
- Train and mentor SEO team members to adapt to AI-assisted workflows and tools.
- Lead client calls, reporting meetings, and strategy discussions confidently and clearly.
- Drive marketing strategies aligned with the client’s business goals, across B2B and B2C domains
- Innovate and test AI-generated content for SEO performance using tools like ChatGPT, Claude, Jasper, etc.
- Ensure privacy, data protection, and NDA compliance while executing SEO under client label mandates.
- Collaborate with Project Managers and Business Development to support pre-sales pitches with SEO strategy inputs.
- Conduct value-add workshops and SEO trend briefings for partner agency clients as a white-labeled expert.
Technical Skills Required
- Google Tools: GA4, GSC, GTM, Looker Studio, Microsoft Clarity, Hotjar
- Advanced SEO Tools: Ahrefs, SEMrush, Screaming Frog, Moz
- AI Tools: ChatGPT, Gemini, Perplexity, Copilot
- Understanding of SEO implications in Webflow, Shopify, WordPress, Magento, and custom-coded platforms.
- Core SEO Areas: On-Page SEO, Technical SEO, Local SEO, Off-Page SEO
- Voice Search Optimization, GEO and AEO
- Knowledge of project and task management tools like ClickUp, Notion, and Trello
- Ability to execute Generative AI SEO, Voice Search Optimization, and YouTube SEO campaigns
- Understanding of email marketing automation tools (Mailchimp, HubSpot, Klaviyo)
Non-Technical Skills Required
- Proven team handling and leadership experience.
- Strong client communication and presentation skills.
- Self-starter with a proactive, problem-solving mindset.
- Ownership and understanding of client business, industry, and audience.
- Ability to train and mentor Digital marketing team on modern practices.
- Strong documentation and process adherence.
- Emotional intelligence and cultural sensitivity when managing offshore/onshore client communication.
