Built Scalable, Compliant Web Solutions for a Healthcare Leader
PracticePromotions is a U.S.-based healthcare marketing agency specializing in helping physical therapy and wellness clinics grow their patient base through digital marketing, SEO, and web design. With an expanding client network across North America, the agency sought a reliable white-label development partner to manage large-scale website builds, improve technical performance, and ensure healthcare compliance (HIPAA, ADA/WCAG) across every project.
Challenges Faced
With hundreds of clinic websites under management, PracticePromotions required a scalable team structure to handle concurrent builds and maintenance without compromising delivery timelines or quality.
Every project needed to meet HIPAA, GDPR, and WCAG AA compliance — demanding rigorous QA, documentation, and process discipline.
Their existing sites showed variable page speeds, inconsistent layouts, and SEO gaps that impacted conversions and search visibility.
Solutions Implemented
ZealousWeb onboarded a dedicated team of developers, QA specialists, and PMs, fully aligned to the client’s timezone with a 4-hour overlap for seamless communication.
Our engineers built a modular website system using WordPress (Elementor & Divi) with a reusable block library and uniform accessibility structure. Each site was developed and tested for WCAG AA compliance.
Through page-speed audits, image compression, code cleanup, and Lighthouse benchmarking, we improved average load times by 32%. Automated regression testing and accessibility validation were integrated into every deployment.
Using ClickUp and Trello, we created transparent sprints with detailed checklists, time logs, and weekly review sessions — ensuring total visibility for the PracticePromotions project managers.
Results Achieved
The white-label model enabled PracticePromotions to increase output by 40% without hiring internally.
Every website now launches fully aligned with HIPAA, GDPR, and WCAG AA standards, reducing audit risks and enhancing trust with healthcare clients.
The optimized sites achieved higher Core Web Vitals scores and better organic ranking potential.
A structured workflow and shared PM environment built long-term operational confidence between teams.
“Partnering with ZealousWeb has transformed how we handle delivery at scale. Their team not only met our technical expectations but integrated seamlessly into our workflows. Every project meets HIPAA and ADA standards, and their QA attention is second to none. They’ve become an essential extension of our internal team.”
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