However strong your business is, however unique your product is, however great your customer service is – generating a quality lead is always a burning issue. Even if a lead is generated, the next step can be proved enough challenging i.e. qualifying leads. Well, a qualified lead can be created from a strong B2B network. It not only helps in making your brand prominent but also brings in referral business from a loyal customer base. One of the fluid ways of growing a professional B2B network is having an active presence of social media. Undoubtedly, social media helps in strengthening brand value. But, do you know that it has a specific role in lead generation too? Yes, you heard it right! Amongst all social media platforms, LinkedIn is a dark horse. It is way beyond than a casual acquaintance. The average conversion rate on LinkedIn is obviously more than that of Twitter, Facebook and Instagram.

Let’s learn how this gold mine for B2B networking helps in LinkedIn lead generation, provided you have the right strategies and resources in place.