Senior Digital Marketing Specialist
- Department: Digital Marketing
- Experience: Senior-Level (3+ Years)
- Workplace Type: Onsite
- Package: ₹ 30,000/- to ₹ 45,000/- (Per Month)
- No. of Openings: 1
- Job Type: Full-time
We aren't hiring for this specific role right now, but we're always looking for talent. Submit your resume for future opportunities.
At ZealousWeb Technologies Pvt. Ltd., we are seeking an experienced Senior Digital Marketing Specialist to join our growing digital marketing team. This role is ideal for a results-driven individual with a deep understanding of digital marketing strategies, and the latest search engine algorithms. The Senior Digital Marketing Specialist will play a critical role in enhancing our clients’ online visibility, improving search engine rankings, and driving organic traffic to websites. If you are passionate about digital marketing and thrive in a dynamic environment, we’d love to have you on our team!
Job Responsibilities
Technical SEO:
- Perform comprehensive technical SEO audits to identify and fix crawlability, indexing, and website performance issues.
- Work closely with the development team to implement SEO best practices for new website developments and launches.
- Monitor and ensure website speed and performance metrics (Core Web Vitals) are optimized.
- Review and optimize robots.txt, canonical tags, and XML sitemaps to align with SEO best practices.
On-Page Optimization:
- Conduct keyword research and develop content strategies based on data-driven insights.
- Optimize titles, meta tags, headers, and internal linking structures.
- Collaborate with content creators to ensure SEO guidelines are followed in content creation.
- Should be aware of GEO-targeting strategies and voice search optimization to enhance local search visibility.
- Hands-on experience with AI tools like ChatGPT, Claude, and Perplexity to streamline SEO efforts and improve content optimization.
Off-Page SEO & Link Building:
- Develop and execute link-building strategies to enhance the website’s domain authority and website ranking.
- Monitor backlinks, evaluate their quality, and disavow harmful links if needed.
- Engage in white-hat practices for building high-quality links.
Performance Monitoring & Reporting:
- Track website rankings, organic traffic, and conversions through Google Analytics and Search Console.
- Regularly prepare SEO performance reports and provide actionable insights.
- Stay updated on SEO industry trends and adjust strategies based on Google’s algorithm updates.
Technical Skills Required
- Experience with Google Search Console, GA4, Ahrefs, SEMrush, and other SEO tools.
- Expertise in technical SEO, including handling site architecture, sitemaps, robots.txt, and schema markup.
- Proficient in implementing Core Web Vitals, improving site speed, and optimizing mobile-first indexing.
- Knowledge of SEO best practices related to international and multi-language websites.
- Familiarity with using Structured Data (Schema Markup) and ensuring proper crawling and indexing.
- Strong understanding of web technologies such as HTML, CSS, JavaScript, and their impact on SEO.
- Manage YouTube SEO including keyword research, title/description optimization, and performance tracking.
- Optimize YouTube content for higher rankings, improved CTR, and increased organic views.
Non-Technical Skills Required
- Strong problem-solving and analytical skills with attention to detail.
- Excellent verbal and written communication skills to effectively collaborate across teams.
- Ability to manage multiple projects and prioritize tasks based on impact and deadlines.
- Ability to stay updated with the latest SEO trends, algorithm changes, and digital marketing developments.
- Team-oriented attitude with the capability to work independently.
