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Boosting Seasonal Fashion Sales: Meet Bernard’s Success With Targeted PPC
With the objective to uplift and sustain the PPC campaign for Spring/Summer fashion periods and enhance sales for the Autumn/Winter collection, Meet Bernard entrusted the task to our expert hands. The mission was to strengthen the brand’s digital presence, specifically targeting their South East London store location, while managing a vast product range and ensuring efficient budget allocation across multiple campaigns.
Challenge
Launching and maintaining the PPC campaign for the Spring/Summer fashion periods for both men and women.
Coordinating with Google Merchant Center to provide and maintain a feed for Shopify campaigns with 500+ products.
Increasing the sales of men’s and women’s fashion products in alignment with the brand lists provided by the client.
Elevating brand awareness to drive traffic to both the website and the physical store in South East London.
Enhancing a search campaign to incorporate postcode targeting for the Autumn/Winter collection and brand awareness within a constrained budget.
Solution
- Products were successfully categorized based on anticipated seasonal demand, allowing for tailored feed customization.
- Introduced specific promotions and deals tailored to attract and engage a broader audience segment.
- Implemented a precise remarketing strategy by segmenting audiences based on brand preference and spending capacity.
- Crafted a campaign strategy specifically centered on postal codes, aiming to heighten brand awareness and increase store visits.
- Merged offline marketing campaign strategies with display ad content, targeting audiences based on their specific postal codes.
- Ensured multiple products were catered to simultaneously through efficient optimization of the Shopify feed utilized for the campaign.
- Achieved a notable increase in website visits through the employed remarketing strategy.
Result
Witnessed a 25% increase in sales for both the Spring/Summer and Autumn/Winter collections, surpassing initial projections.
Achieved a 40% uptick in brand awareness within the targeted South East London location, as measured by brand-related search queries and direct website visits.
The geo targeted campaigns led to a 30% rise in store visits from the targeted postcodes for the Autumn/Winter collection launch.
By fine-tuning ad campaigns and strategies, there was a 35% improvement in the return on advertising spend (ROAS) across all campaigns.
The website’s engagement metrics, including average session duration and pages per session, saw a positive surge of 20%, indicating higher user interest and interaction with the brand.
Working with ZealousWeb has been a transformative experience for Meet Bernard. From the onset, their team demonstrated an in-depth understanding of our brand, our target audience, and our objectives. Their holistic approach to eCommerce paid advertisement not only revamped our PPC campaigns but also had tangible results that were evident in our sales and brand recognition. The collaboration with ZealousWeb provided us with a clear roadmap to success, and their expertise was pivotal in navigating the challenges of the digital landscape. I was particularly impressed with their adaptability, dedication, and the results-driven mindset they brought to our project. If you’re seeking a partner that is as committed to your success as you are, look no further than ZealousWeb. Their proficiency and passion are unparalleled, and I wholeheartedly recommend them.
Inspired by what you’ve seen? Let’s transform your digital presence together. Contact us now for a free consultation or explore our other services.