Every minute on the internet space witnesses loads of videos, photographs, tweets and other forms of content being uploaded. Now we are puzzled whether even God knows how saturated the web space has become. The content just keeps on pouring on the internet with very few knowing what is to be done with it.
However, the fact remains that there are many users who still read blogs and loads of customers who depend on these blogs for suggesting them what to buy over the internet. This has led to a significant rise in the revenue generated by businesses over the internet in recent times.
However, with loads of content, there arises an issue of not understanding how to find relevancy. The organizations around the globe are dishing out content all the time and visitors might find this puzzling. So what is the solution? Previously we have posted a topic for content marketing sales funnel which is a can’t fail way for content marketing. The solution for organizations is to present this content in a solid, organized and meaningful manner. This is where we come to the aspect of content curation.
Understanding content curation
Content curation is a method that sorts through loads of content that is present on the web and presents it in a organized and meaningful manner, circled around some specific theme. This work is inclusive of sifting through the content, sorting it, arranging it properly and then publishing it over the internet for readers to read. The content curators will cherry pick only the best of content which is relevant as well as important for sharing with their respective communities. For explaining with an example, this is similar to what the museum curators do. They pick the perfect theme, provide context to it and decide which painting needs to be hanged on the wall. They also decide how this needs to be displayed for better understanding from the public perspective.
Best practices for content curation
Vendors or businesses strive hard for making most of their marketing strategies and content creations. However, it is important that they use some standard and proven practices of content curation that can help boost their revenue.
Picking relevant topics: Picking up good topics is an art. It is necessary that the topic you choose aligns perfectly with the interests of your audience. Further, it has to relate to what the company is able to delve deep and own via it’s personal experiences and leadership. Overall speaking, the topic needs to be one that is brewing in media circles. This is sure to create opportunities for the company.
Selective approach: You have to keep in mind that just piping in content is not important. You have to understand how you can make more out of less content with the use of correct content curation techniques.
Adding value: Organizations have to integrate their unique narrative about specific topics and bring forth aspects that an article might have missed out.
Cross channels: Buyers these days refer to multiple channels for acquiring required information and know about what is in sync with the current trends. This makes it mandatory that you are able to share content on different channels to achieve a wider reach.
Finally it is vital that you call for action from visitors. The blog, article or web content needs to entice buyers to take action. Content curation is more important than just content creation. It can provide you with exactly what you need in terms of revenue as visitors will love to visit your blogs or sites due to presence of crisp, relevant and precise content.
Conclusion: Content curation re-purposes the content for dishing out correct ingredients; thus providing a perfect base for content marketing. However, content curation is something more than simple aggregating or amassing of content for marketers. It adds value by re-purposing and analyzing every information piece and rendering a perfect information base for your potential buyers.