RACE Planning To Elevate Your Healthcare Digital Marketing
Do you want to attract more customers? Do you wish to retain the existing patients? Well, doctors also need to do marketing! Yes, each and every business and profession needs to do so. Most of the professional services prefer offline marketing. Offline marketing comprises banners in public places, radio ads and testimonials in newspapers, promotion of events on television, and similar others. Pretty much all are aware of how it works, what sort of cost it attracts, and what benefits it can bring. But, is this enough on today’s date? Simple, NO. There is a dire need for digital marketing services for healthcare too.However, when it comes to healthcare digital marketing, it is inexpensive and an effective way of marketing compared to traditional methods.
Top of it, by curating buyer persona and applying marketing funnels, you can reach your target audience and engage with them. Well, every industry has its unique style of how they operate. Accordingly, healthcare digital marketers have to shape their marketing strategy and visualize funnels as per customer journey stages. If it sounds too technical to you for your clinical promotion, let’s deep dive into marketing funnels for the healthcare industry and RACE Framework. RACE stands for reach, act, convert and engage.
How hospitals, clinics, and independent practitioners can use the RACE healthcare digital marketing framework?
REACH
SEO | PPC | SMM | PR
- Build an eusy-to-navigate and mobile-first website
- Publish Informative Blog that Covers helth tips and send them via emails
- Promote health videos that inspire and educate target patient group
- Have strong SEO Website attributes that pleases search engines
- Create an engaging social media strategy that boosts followers
ACT
Landing Page Optimization
- Check google analytics and draw insights
- Improve on bounce rates based on those insights
- A/B test leading copy for content, design and CTA
- Use chatbot on the website and landing page; not everyone fill up the inquiry form.
CONVERT
Conversion Rate Optimization
- Showcase FAQ related to their health concerns
- Heighlight treatment benifites on your landing page
- Display related patient’s treatments success stories
- Heighlight happy patients testimonisls
- Offer free consultation
- Use retargeting ads for the patients who left the website without tacking any action
ENGAGE
Content Marketing | Email Marketing Social CRM
- Do not just stop after stop treating your patient
- Ask them to share feedback via Google and Facebook reviews
- Evaluate online feedback and improve upon grey areas if any
- Respond to every comment, be it positive and constructive
- Send them regular (and relevant ) newsletters
- Regularly and proactively monitor your active presence on SERPs and social media platform on SERPs and social media platforms
Closing Thoughts
In all, a strategic plan results in desired results. Ensure that whatever strategy you may go for to promote your practice – measure, test, and optimize your strategy based on the actual results. Healthcare digital marketing is, after all, not a one time job. It’s an ongoing journey if you are on your way to your clinic’s digital transformation, and check out our digital marketing packages.
With healthcare digital marketing solutions, you can drive quality leads to your brand. Effective digital marketing for healthcare can increase the chances of becoming visible on the top page of Google and other search engines.
It is a similar and simplified version of an inbound marketing funnel. Dr. Dave Chaffey developed the RACE framework in 2012 to help brands engage their customers throughout the customer lifecycle.
Yes, of course. It caters to the entire healthcare sector. If you face any practical challenge, we are just an email away. Drop your query at hello@zealousweb.com
Effective healthcare digital marketing strategies can ensure that your potential patients find you. Digital healthcare marketing can attract new leads and convert them into patients, keeping your practice running well.
Judy
I agree with the author that there has been an increased demand for healthcare digital marketing services since the past few years. Even when a patient needs general healthcare services, they prefer to search the internet for the providers around them. Making extensive use of healthcare digital marketing can make the business stand out of the competition and get more walk-ins.
Edith Bulluck
To attract the local patients to your clinic, you would need healthcare digital marketing services by an expert. A well-planned and targeted approach towards healthcare digital marketing can attract new patients and help doctors, physicians, and healthcare providers retain the existing ones also. A specialized digital healthcare marketing agency can increase the patient volume and engage the patients while reducing costs.
Marilyn Jackson
Even the smallest healthcare service providers may need digital healthcare marketing services to gain the traction of local patients. Irrespective of the size of the business, healthcare digital marketing solutions can help to increase patient walk-ins at the clinic or healthcare centre.
Vrushika Surja
RACE Planning is a beneficial healthcare digital marketing strategy if you focus on attracting more patients to your medical practice. It helps to retain the existing patients effectively.
Being a doctor, I know the importance of attracting patients and retaining the existing ones. Based on my personal experience, I would recommend every medical practitioner to use this RACE planning in their practice to get the best outcomes.
Anna
Yes, get a website and an online marketing strategy to make efforts in the right direction. It can help you define a goal for your website or online presence and will help in achieving it. There are digital marketing experts to help you achieve your goals with the least effort. It is a good way to reach the potential audience and always keep them up to date with the latest changes in the business. You should begin with website designing because it is the strongest way to create the online presence of your healthcare center. Also, get advice from a digital marketing professional to get the finest results.
Kiara
With this article you can get complete information about digital marketing and creating the online presence of healthcare centers or clinics. Take professional help from experts for the marketing of your healthcare clinic or center. Target your potential audience with the help of online marketing. It can also help in improving the overall experience of the patients. Design an attractive and engaging UI and UX of the website to get improved results from the efforts you are making. The most important thing about healthcare digital marketing is that you need to be consistent about it so that you can fetch results from it. If your actions are not consistent then it will be hard for you to achieve the best results.
David
Of course, if you want to get a better reach then you should have a reliable healthcare digital marketing strategy. You can consult a nearby healthcare digital marketing company for professional advice. It is necessary because online presence and marketing are the two aspects to survive the race of business. It can help you grab your potential audience and ultimately increase the revenue. You should also have a website for your physical therapy center, clinic, or healthcare hospital. It builds trust in the audience and you can see live examples of it. An effective digital marketing technique for healthcare can bring a drastic change to the results of your online presence and website.
Jack
This thought is correct that every industry needs digital marketing services to reach potential customers. The healthcare industry is also facing competition like every other sector of business or profession. They also need to make digital marketing efforts to reach the right patient. On the other hand, the patient is also searching for the right place to get the treatment or consultation.
Having an optimized website and running ads campaigns can help in reaching the right group of audience. It is right that you need to highlight your specialties and offer something to get a higher conversion rate. It can help you to get better returns on your investment.
The website and the landing page also play a crucial role in getting the right audience and making a bold first impression. Make sure that they are up to the mark and take professional help from a digital marketing agency if required.
Karen
Well said. Healthcare firms need a strong online presence to attract new patients and retain the existing ones. As patients turn to online resources for searching for the best doctors, physicians, treatment, and other health-related information, healthcare digital marketing can increase brand awareness for your company. Increase the patient volume with healthcare digital marketing services by experts.
Joe Peter
Applying digital healthcare marketing for your medical practice can help you grow and stay profitable. Best digital marketing practices for healthcare can drive traffic to the site and help you get qualified leads.
Adam
Being a digital marketer, I come across a lot of physicians and physical therapists who have not been using online marketing. When the whole world is going digital, this is the right time to invest in digital marketing services, and stand apart from your competitors. No matter how good the doctors’ practice may be, they still need healthcare digital marketing solutions to provide the right message to the target audience. Now, it’s time to put your healthcare digital marketing in the hands of an experienced agency to reap the maximum benefits.
ZealousWeb
Thanks for the comment. Please feel free to email us your thoughts with real-life examples for healthcare digital marketing. We would be happy to include them in our blog.
Jane
Careful planning and solid white hat strategies can drive additional traffic to your healthcare business. SEO, PPC, reputation management, and online marketing can help you get potential leads that can be converted into long term patients. Healthcare digital marketing can definitely help you build and maintain a solid reputation online.
Alex
The 5 Basic rules for healthcare digital marketing:
1. Keep in mind the target audience
2. Retain the human element
3. Results take time and efforts
4. Consistency is the key
5. Test, measure, and plan
Rohan
Along with the mission of saving people’s lives and delivering the best healthcare services, medical professionals are looking for the best ways to promote their services. Successful healthcare service providers are adopting the latest digital marketing practices such as social media marketing, responsive sites, and video marketing to stay ahead of the competition. As doctors, dentists, physical therapists and physicians do not have the expertise or time for planning digital marketing activities, they rely on expert digital marketing agencies to help them acquire new patients and build long-term relationships with existing patients.
Rohan
Along with the mission of saving people’s lives and delivering the best healthcare services, medical professionals are looking for the best ways to promote their services. Successful healthcare service providers are adopting the latest digital marketing practices such as social media marketing, responsive sites, and video marketing to stay ahead of the competition. As doctors, dentists, physical therapists and physicians do not have the expertise or time for planning digital marketing activities, they rely on expert digital marketing agencies to help them acquire new patients and build long-term relationships with existing patients.
Andy
RACE planning system is the next-generation practical framework to improve the businesses’ digital marketing efforts. With technological advancements, healthcare providers should look for the latest digital marketing trends and optimize their processes to enable value creation for the patients and peers.
Pooja Lakum
In today’s digital world, patients have got access to a lot of health information before they visit a doctor or a medical practitioner. Before picking their phone to call the healthcare experts, they prefer to do some research over the internet and collect all the possible information about the specialists they are planning to visit.
How do medical providers impress the clients? How can doctors and physicians retain patient loyalty? Effective healthcare digital marketing can help small, medium, and large-sized medical practitioners witness impressive growth.
Narendrasingh Chauhan
I’m sure a lot of physicians and doctors are still missing out the opportunities for healthcare digital marketing. They are still unaware of the benefits of digital and online marketing for the healthcare and medical industry. It’s high time they should optimize the existing processes and incorporate new strategies to reap the maximum benefits from digital marketing.
Sam Michael
Most of the doctors and hospitals don’t have a proper SEO strategy. In today’s competitive world, healthcare digital marketing is an important and inevitable part of any business. RACE (Reach, Act, Convert, Engage) model can offer the right approach to such businesses by helping them reach the target audience. RACE not only helps brands engage the audience but also helps them build long term relationships with their customers. Doctors and physicians should adopt an omnichannel approach for digital marketing.
Explore more insights here: https://www.forbes.com/sites/forbestechcouncil/2021/08/25/why-healthcare-marketers-should-take-an-optichannel-approach-to-reach-physicians/?sh=58a3e552fdec
Pranav Avsatthi
With my point of view, establishing an online presence is crucial for the growth of your healthcare business because it helps you to reach out to a larger audience who spends time online. This article provides all the vital information about today’s healthcare digital marketing strategies that can utilized for promoting the healthcare industry with effective solutions. We all have seen the growth of digital transformation in healthcare sector.
Digital marketing for healthcare bridges the gap between patients and doctors, improving the medical and healthcare service offerings. There’s no doubt that RACE marketing strategy can offer endless benefits and help clinics and hospitals achieve their SEO goals. Looking forward to read more and more on this topic.
Marilyn Jackson
I agree that RACE helps to streamline the planning and measurement of digital marketing strategy for healthcare service providers. The initial phase of RACE is “PRACE.” (Plan) > Reach > Act > Convert > Engage. The initial phase of the Plan is a vital component of overall healthcare digital marketing as it helps the service providers engage their audience and build patient loyalty also.
Subhra Sankha Deb
I completely agree with the point that there is a dire need of healthcare digital marketing services for the healthcare industry. Offline marketing is not cost effective and in the digital era it is more preferable to go for digital marketing. Healthcare digital marketing is a buzz in the healthcare industry today. Every healthcare professional wants to go for digital marketing.
However, before adopting digital marketing as the option to market your healthcare products or services, it requires proper planning and building up a strategy to implement it in an effective way. It is also rightly mentioned in the article that healthcare marketing professionals have to shape their marketing strategy based on the various journey stages of the customers.
There are various steps mentioned in the article which are being termed as RACE (reach, act, convert and engage). Proper implementation of these steps would help in ensuring that the end goals of the organization are met effectively.
Agnes Blessy
Great insights from the author. Succeeding with healthcare digital marketing and bringing more potential patients is a challenging task in this competitive world. A strategic planning process is crucial to outperform our competitors, and that’s what RACE planning, an omnichannel marketing framework offers for every healthcare digital marketing professional. If you plan your healthcare digital marketing process in the same way suggested in this article, it definitely improves your healthcare business online and helps you get the desired results.
Dipannita Roy
I am happy to read this knowledgeable article regarding the importance of RACE planning in healthcare digital marketing. We live in a world of digitalization, so healthcare service providers need to concentrate on digital marketing to get the competitive edge.
I like how this article has shown how RACE planning can be effectively used to evaluate healthcare digital marketing. But, I would be want to provide you with some real-life examples of this thing, which will help people get a more detailed understanding.
It would be beneficial if you craft a separate article discussing its examples.
Looking forward to it!
Arun Kumar
According to me, healthcare marketing is an essential factor for successful healthcare services. Establishing an online presence is vital to the growth of your healthcare services as it can help you reach out to a targeted crowd. The RACE Framework helps marketers and managers to include every tactic and key channel into one plan. It can allow you to streamline your marketing strategies.
Ritu Singh
I agree that healthcare digital marketing is crucial in helping us boost foot traffic as healthcare providers or medical facility owners. We often find ourselves drowned in the abundance of information found on the interweb. I came across the top 3 pillars of successful healthcare practice in the digital era: https://www.forbes.com/sites/forbesagencycouncil/2021/09/02/3-pillars-of-a-successful-healthcare-practice-in-this-digital-era/
However, most of these articles or blogs fail to highlight the importance of digital marketing or add to the confusion of healthcare professionals looking for simplified marketing tips.
This article successfully conveys the need for optimizing your healthcare website using intuitive tools such as Search engine optimization, Google Analytics, social media marketing, retargeting ads, and much more.
Another excellent way to ensure that your website ranks well on search engines is to ensure its mobile-friendliness, testing vitals such as page loading speed, bug, and glitch-free website.
RACE is an effective marketing approach that allows healthcare providers to use insights provided by search engines to optimize their healthcare websites. It helps in boosting traffic online which can lead to increased conversions.
Looking forward to reading more informative articles about digital marketing.
Sanjivan
Appriciate, good job
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