When your business has a digital presence, your target audience connects with you through content you cater in front of them. And hence, apart from the best possible business offerings, one needs to have impeccable writing to survive in the digital space. It’s not just about content writing or content marketing, but overall writing in general. Writing is an art that demands consistent practice, unwavering concentration, and exceptional reading skills. The more you play with words, the better you get at it. Being a good writer has a lot to do with your creativity level which largely depends on the knowledge you have gained over the years and your experiences with the world around you. True that content has to be prepared in line with your buyer persona to influence buyers. Apart from that, to create a meaningful piece of content that serves your purpose, you have to choose the right writing style.
Different Writing Styles And Their Impact In Digital Age
A writing style is nothing but the way of choosing words and constructing sentences in a specific way to express your thoughts and opinions or to describe information. Here we discuss the main four types of writing styles. Each of these styles are unique in its own way and serves a distinct purpose.
At times, a single piece of work may contain different writing styles, but that happens very rarely.
In the digital age, the content is king. It rules the entire empire of audience and service providers. Having the right knowledge of writing styles can help you communicate your thoughts in a better way.
For example, you must be aware of the difference between fiction and nonfiction if you want to write eBooks in the future. You have to choose the words mindfully both while writing a fiction book and a nonfiction book. The way you express a thought in fiction is way different from the way you portray information in nonfiction. So, if you are not that familiar with different types of writing styles, here is a detailed description of each one of them.
Expository – Soft And Kind
The expository style is a kind of writing style where the writer restricts themselves from adding their opinions or thoughts in their piece of work. This type of writing intends to describe a topic by including facts, figures, and evidence provided by research or any authentic source for that matter. Expository writing aims at providing detailed information about a topic to readers. It strives to inform them about a particular thing so that they can get a comprehensive idea about it.
For example, news reports that talk about incidents linked to a political party help people in getting a deeper understanding of them. However, what you need to understand here is, although such news reports can influence the decision of people during elections, the actual reason behind their creation was only to make people aware of the incidents in question.
So, any piece of writing that aims at informing people about an incident, situation, topic, or event, and is free from the author’s personal opinion, is a form of expository writing.
When you read this type of work, you get clear information about the incident or topic, which makes it easier for you to address any question that comes to your mind related to it. For example, if you are reading an article that’s about a bus accident, which claimed the life of several people, once you finish reading it, you will be able to answer questions like “When did the accident happen?” “How many people died?” and “What was the cause of the accident?”
Examples of expository writings include journals, medical research, newspaper and magazine articles, self-help books, cookbooks, instructional manuals, and textbooks, etc.
If your article is providing tips and techniques for carrying out a particular task, it means you have produced a piece of expository writings.
Descriptive – Poetic In Nature
Descriptive writing is completely opposite of expository writing because it’s a writing style where the writer uses their imagination and creativity to form a piece of work. They don’t need to use real facts and figures to authenticate their work because whatever they create is all their imagination.
It’s a form of writing where the author has to invest a lot of time in thinking to come up with something interesting. The author makes use of similes and metaphors (both of which are literary devices) to express their thoughts or imagination in a better way.
Examples of descriptive writing include travel diaries, poetry & prose, song writing, and plays, etc. Apart from that, memoirs – which are non-fictional pieces also come under the category of descriptive writing.
The author has to pay attention to details to make the piece of work more interesting.
Narrative – Communicative And Storytelling
Narrative writing, where the author has to present a well-crafted story to the readers, is way more elaborate and complex when compared to descriptive writing. It requires the writer to think about every possible detail and weave them together carefully to create an engaging story that can hold the attention of the readers until they finish reading it.
In narrative writing, the writer has to focus on characters, settings, storyline, and dialogue, etc., to produce a piece of work that can hold the interest of the readers.
Examples of narrative writing style include epic poems, fiction novels, essays, screenplays, historical accounts, and biographies, etc.
The piece that you create should be able to answer the questions that arise in the minds of the readers. For example, if you are working on a murder mystery, your piece should have the answers to questions like “Who is the murderer?”, “What’s the cause of the murder?”, “When did it take place?”, “Where is the location of the murder?”, and “How did it take place ?”
Besides, you should also focus on the details like “What was the killer wearing?” and “Who all were present at the location when the incident happened?” When someone reads your novel, they should be able to imagine the settings and understand the story in such a manner as if they are experiencing it in the real world.
Persuasive – Convincing And Most Used In Content Marketing
Intends to persuade readers to take action or convince them to believe something, persuasive writing is the most common writing style used by people across the world. It involves both opinions and biases but is still accepted. The author tries to justify the information by providing evidence for their claims.
The author provides a lot of facts and data, and backs them up with authentic sources to persuade readers.
Examples of persuasive writing include company brochures, business proposals, advertisements, and editorials & opinions pieces, etc.
Here, we have discussed the most important writing style in the digital age. There are other styles too like analytical writing, expository writing, argumentative writing and others. Content writing is beyond writing stuff in Good English. The knowledge of different writing styles can help you present your point in the most effective way regardless of the complexity of circumstances. So if you have a profound desire to become a good writer, make sure that you strengthen your knowledge about different types of writing styles, so that you can express your views effectively.
No, all of the above-mentioned writing styles can be either formal or informal depending upon how you present your content and what you want to convey.
Persuasive writing and expository writing styles are most used by the digital marketers, knowingly or unknowingly. Because both storytelling and convincing tone is important to attract and retain your target audience.