Magento 2 Multi-Store Set Up

Understanding The Steps Involved In Setting Up Magento 2 Multi-Store

August 22, 2020Posted By: Jalpa Gajjar
eCommerce GrowthMagento 2Multi-store Setup


With billions of retail sales coming from eCommerce stores, more businesses are taking their operations online to generate incredible revenues. Also, over 30% of businesses have more than one online store. These numbers encourage single store owners to set up multiple ones to augment overall revenues and reach a vast audience by offering a broad range of products.

If you have a single eCommerce store set up via Magento and want to establish multiple ones or directly want to set up multi-stores via the Magento 2 platform, this blog is for you.

But why Magento 2? The answer is pretty straightforward. It is a prominent platform for eCommerce store development and is illustrious for streamlining business operations while maintaining distinct customer bases or product lines.

In this blog, we will share all the essential steps to set up a Magento 2 multi-store and discuss its advantages over its predecessor.

Furthermore, this blog is for all seasoned retailers looking to expand their business and new entrepreneurs setting up their digital shops. Buckle up as we embark on a journey wherein you will learn to leverage Magento 2’s full potential to cater to diverse market needs.

Understanding Magento 2

Let us first understand how Magento 2 is better than its predecessor (Magento 1) and its remarkable benefits. Magento 2 is not just an upgrade; it is the latest iteration of Magento 1 designed to improve user experience and web performance and offer a more streamlined customization process. Its significant enhancements address the needs of both retailers and consumers.

The following are some astonishing features of Magento 2:

Performance And Scalability

One of the standout features of Magento 2 is its optimized web architecture, which speeds up page loading times and is highly beneficial for reducing bounce rates and increasing conversions.

The reason is the built-in full-page caching, which maintains user interest and boosts search engine rankings. It helps efficiently handle large catalogs and customer bases.

Advanced Technology Stack

The Magento 2 platform is built with cutting-edge technology stacks, such as PHP7, HTML5, CSS3, Varnish, and Composer. This makes Magento 2 a more secure and robust platform compatible with modern web standards. Moreover, all these technologies support better security measures and are easy to maintain.

Enhanced User Interface

Magento 2 has an intuitive admin interface designed to simplify the management of customer data and product inventories. This streamlined, intuitive, and user-friendly experience makes it plain sailing for new users to navigate your eCommerce store, and seasoned users can operate more efficiently.

SEO And Mobile Friendliness

Magento 2 has mobile responsiveness as a core feature that makes websites automatically adjust to mobile screen sizes and resolutions. This not only ensures an exceptional browsing experience but also allows more users to access and navigate through your eCommerce store.

Moreover, SEO features are improved, empowering you to attain excellent visibility and higher rankings in search engine results.

Customization And Flexibility

Lastly, Magento 2 offers a broad range of customization options through its strong API and modular architecture, along with extensive plugins, magento 2 extensions, and themes. This outstanding flexibility lets you tailor your store’s experience to meet specific requirements without compromising usability or speed.

All the above features make Magento 2 a top-notch choice for bolstering your business’s online presence. Nonetheless, its future-proof platform will accommodate your business growth and diversification needs over time.

When Should You Setup Multi-store?

In this section, we will provide clarity on when you should plan to set up a multi-store online. Remember, the decision to implement a Magento 2 multi-store must be driven by strategic goals and specific business requirements.

You should opt for a multi-store setup when you’re looking to expand your business geographically and differentiate various product lines for diverse consumer bases.

For instance, if you plan to market to retail and wholesale customers, a multi-store setup lets you cater effectively to each segment. Similarly, if you are serving different regions, having localized stores will empower you to provide tailored experiences in the local language of each area.

Moreover, you can customize experiences to currency-specific areas. It enhances user experience, streamlines inventory management, and aids in marketing strategies.

Additionally, Magento 2’s Multi-store functionality enables the centralization of several stores, irrespective of different business models, product ranges, and sales strategies. It minimizes the duplication of efforts and ensures more coherent data management and customer interactions across various demographics.

Remember, setting up a Magento 2 multi-store must align with your business’s growth path and operational capacity. You will enjoy tremendous benefits like targeted marketing capabilities and enhanced customer management. All this requires thoughtful planning for effective execution.

What Steps Are Involved In Setting Up Magento 2 Multi-store?

In the last section, we will share the crucial steps to set up a multi-store in Magento 2. Get ready to uncover the structured steps that ensure each store operates optimally within the shared ecosystem.

Begin With Planning

Firstly, you must define how many stores you need and their relationships. As Magento 2 allows you to have multiple websites and store views under the same installation, you can plan each store’s own customer base, product catalog, and themes.

Domain Setup

Next, you must determine whether each store will be accessed via a separate domain, sub-domain, or a different route on the primary domain. Accordingly, configure your server’s DNS settings to direct quality traffic to each store.

Magento 2 Installation

After that, you must install Magento 2 if you haven’t downloaded it and ensure it’s the latest version for security and functionality


Once you have installed Magento 2, navigate to its backend to set up each website and associate it with a store. After that, you can define store views if required.

Note: You can use store views to offer multiple languages and themes.

Global Settings

Next, you must set global settings that will be applied across all stores, such as payment gateways and shipping methods, and smoothly integrate with external systems like CRM or ERP.

Individual Store Configuration

After global settings, you need to customize settings for each store, including pricing, stock management, tax rules region-wise, and other associated aspects. It is crucial to ensure each store operates according to its specific market requirements.

Theme Setup

Next, you must design a captivating, enchanting, and unique look for each store and apply a stunning theme according to store view for brand differentiation.

Extensions And Customizations

You can install the necessary extensions to enhance each store’s functionality. These extensions can include Product Price Negotiation, Google Page Speed Optimizer, Advanced Reporting and analytics, Products Shared on WhatsApp, or Customer Who Viewed This Also Viewed. You can choose from global or specific to a store.

Product Setup

Next, you have to allocate each store with respective products and catalogs. Magento 2 lets you share products across stores, WhatsApp, and different social media platforms. You can even have particular products in each store.

Thorough Testing

Before making each store live, conducting in-depth testing for each is a must to ensure functionality, user experience (navigation), transaction processes (including payment), and all other aspects are on the dart. Fix identified concerns to ensure all stores work flawlessly.

Launch Your Stores

After testing and ensuring all stores operate as intended, launch them. Monitor their performance and consider users’ feedback to make timely adjustments and increase conversion and retention rates.

Maintenance And Updates

Lastly, make a practice of regularly updating your stores with new features, conducting security repairs, and working on improving existing ones. Continuous maintenance ensures all issues are addressed and resolved promptly, enhancing user experience and making them return to shop more.

Following all these steps will help you effectively set up and manage multiple stores using Magento 2. Moreover, its capability to provide a scalable solution lets you grow your business over time.


After reading the blog, you will be familiar with the power of Magento 2 for your business and its incredible value-for-money features, enabling you to expand your operations across different markets and penetrate new consumer segments. You can leverage its flexibility and scalability to manage multiple eCommerce stores under one consolidated roof.

Furthermore, by comprehending the right moment for implementing a multi-store setup and following all the steps outlined in the blog, you will experience a phenomenal boost in your operational efficiency and broaden your market reach.

Also, see Magento 2 multi-store not only as cutting-edge technology but as a strategic approach to position your business in the competitive digital landscape. So, leap and transform your eCommerce strategy with Magento 2 multi-store. However, if you have any questions or need more clarification, feel free to contact us.

Moreover, if you ever require Magento 2 expert assistance setting up a Magento 2 store from scratch or midway, ZealousWeb is your prime destination. We have helped numerous businesses with Magento 2 store setup, be it single or multiple one.

When you hire Magento developers, you will feel a positive aura right from the first step, assuring you that you are working with the best in the business. Contact us at for a consultation and request a quotation.


What Is A Magento 2 Multi-Store Setup?

How Do I Create Multiple Stores In Magento 2?

Can Different Magento 2 Stores Share The Same Inventory?

Is It Possible To Have Unique Themes For Each Store In A Magento 2 Multi-Store Setup?

What Are The Benefits Of Using A Magento 2 Multi-Store Setup?

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