Strategic Content Length Tips

6 Strategic Content Length Tips For Effective Marketing

December 15, 2023Posted By: Sailesh Bhambhani
Content MarketingKeyword OptimizationTips And Strategies


You might have heard from traditional marketers and read old pieces of news that writing lengthy content in the form of blogs and articles will generate significant organic traffic and drive potential conversions.

Hence, businesses incorporate countless high- and low-performing keywords, be they short-tail or long-tail. Google used to rank those pages higher in its result pages.

However, over time, Google algorithms have evolved and become stricter against White Hat SEO practices implemented by businesses to rank their content at the top.

Google prefers those content for indexing that has relevant information and answers the queries searched by users. It means concise and crisp content containing meaning gets weightage by Google.

However, it doesn’t mean you should discard writing lengthy content. There is a difference between writing keyword-stuffing lengthy content and to-the-point information containing long content.

In this blog, we will share critical considerations to remember while creating lengthy content. Buckle up as we take you on an exciting journey of game-changing tips and information.

Key Considerations To Consider While Drafting Lengthy Content

Do you know that Google can penalize a website for violating its webmaster quality guidelines? Yes, Google will not only remove the content entirely from its result pages but also adversely impact your business reputation.

Hence, we will share crucial considerations to incorporate while writing lengthy content. Let’s get started!

1. Understanding Content Preferred By Google

The foremost aspect is performing research on the Google search engine to understand which type of content is ranking higher on search result pages. It involves assessing the word count of top 10 ranking content on the first page for your industry vertical and offerings.

It will help you determine the form of content Google prefers for indexing on its first page of search results. Accordingly, you draft your content in the form of blogs, guides, case studies, white papers, testimonials, email newsletters, FAQs, and Quora. It will help ascertain the approximate word count for your content.

For instance, a 200-word FAQ ranks higher in snippets, so focus on writing FAQs in your site content. If guides rank higher in the top 10 results of over 2,000 words, you can write a guide containing in-depth information about your offering or industry vertical.

Note: Keep your content concise, relevant, and high-quality, as Google prefers authentic information over keyword stuffing.

2. Leverage Power Of Long-Tail Keywords

Following what others are doing is a fundamental human mentality, and the pattern continues to grow. In the digital business landscape, 1000s of businesses primarily follow the herd wherein they incorporate high-volume short-tail keywords in their site content to attain higher rankings in Google search result pages.

If you aim to rank your lengthy or any word count content higher in rankings, it is paramount to focus on long-tail keywords. Let us share some stats and facts about long-tail keywords, highlighting their significance.

  • Over 90% of keywords typed in search queries on search engines are long tails.
  • More than 70% of search queries contain long-tail keywords
  • Pages optimized for long-tail keywords advance 10 positions higher in search engine result pages (SERPs)
  • Around 55% of buyers search for a product and service using more than 4 words
  • More than 80% of mobile voice searches contain long-tail keywords to find local (near me) businesses. It positively impacts Local SEO.
  • Long-tail keywords are economical due to less competition and are an excellent way to penetrate niche markets.
  • Content containing long-tail keywords has around a 36% average conversion rate.

After reading the above facts, you will have understood the importance of considering long-tail keywords in your lengthy content. Nonetheless, long-tail keyword searches are comprehended better by search engines because the intent is clear.

Moreover, they enhance content relevancy and are more specific. Hence, remember to integrate them while writing content.

3. Connect With The Reader

Another pivotal aspect to consider is understanding your target audience’s content preferences, tastes, search intent, and pain points. And accordingly, brainstorming ideas and topics for lengthy content.

Also, skim through your competitors and top 10 ranking lengthy content on SERPs around your industry-specific keywords.

You will get a firm idea of how they naturally incorporate keywords, address readers’ queries, convey messages, pitch their offerings, and judiciously use the human touch to resonate content with readers.

By analyzing and using these vital elements, you can confidently write engaging, informative, and concise content.

Also, follow this practice every time before writing content by searching for content using primary keywords. It will help you draft tailored content strategies and build connections with readers.

4. Focus On The Quality

No matter how many primary and secondary short-tail and long-tail keywords you incorporate in your blog, the content will not rank in the top 10 if it lacks the information users seek.

Hence, it is critical to ensure that your content is of high quality, talks to the point about the issue, and provides solutions. Google algorithms rank the content that has information around user search intent.

So, consider this aspect for writing lengthy content and speaking concisely about the topic; it doesn’t matter if your content has fewer secondary keywords.

Just ensure that it is unique, intriguing, has primary keywords, and is of premier quality. If the content is relevant, has an educational message, and addresses user queries, it will rank in the top 10, even in the top 3, depending on relevance and quality.

Do you know that pages with internal (anchor) links experience over 50% more organic traffic than pages without anchor links?

While skimming through your competitors and top 10 rank content, you will notice that almost all of them have internal links to their service pages, already written blogs, FAQ sections, and third-party stats and facts.

It indicates that your content contains meaningful information in every section as a reference to enrich users’ knowledge. Hence, incorporate internal linkings at relevant portions of your lengthy content so that it generates organic traffic on your content.

Also, you will experience a nearly 70% increase in content traffic by mentioning valid statistics, facts, and figures. It will portray your brand as an authentic source of information.

6. Using Visually Appealing Images

Last but the most imperative aspect. It is pivotal to keep visually eye-catching images in different sections, ensuring they are relevant and support the content.

For instance, you can put graphs containing figures, Infographics containing informative processes, or high-quality images with facts. Do you know that over 90% of readers prefer content with visual images as they find it captivating to read? Also, infographics generate 3x more share and traffic than other visual content.

Nonetheless, visually rich long content generates a 60% recall rate. Hence, place images in different portions to match the relevancy of the content and keep the audience hooked till the end.

Consider this tip and experience increased traffic and average session time on your lengthy content.


After reading the blog, you will have excellent clarity about the six key considerations to incorporate while drafting lengthy content. All the tips provided in the blog have significant weightage, deliver their intended advantages, and contribute to enhanced rankings in SERPs.

Always remember that no matter whether you are writing short or long content, follow the best practice of keeping it unique, maintain high-quality standards, and conduct research to have clarity about users’ current issues and content preferences for creation.

However, if you have any questions or need more tips, feel free to contact us.

We suggest consulting with a digital marketing agency offering content marketing services, as it will help you obtain sound guidance and handy tips from industry experts.

You can even invest in a content marketing strategy that involves comprehensive support from dedicated content marketers who will develop lengthy content according to ongoing trends, users’ search intent, and market demands.

They are proficient in cleverly optimizing keywords in lengthy content and utilize cutting-edge tools to deliver superior-quality output.

The best decision is to opt for a free trial to understand digital marketing agencies’ writing styles and the quality of the content they deliver before investing in their digital content strategy.

Make sure to discuss terms of agreements and sign up for flexible plans enabling you to upgrade, downgrade, or cancel anytime without looking you in a fixed contract.

Do check out our content marketing packages and contact us at for a free trial and customization of content marketing plans.


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