Introduction
With the USA’s healthcare industry expected to grow at a CAGR of nearly 10% between 2021 and 2026 and demand for the healthcare sector rising massively post-COVID-19, many healthcare practices have expanded their reach by opening multiple branches in the same city and state.
It helps to reach a broader target audience and serve more patients. However, it becomes challenging to manage Digital Marketing and SEO for their multiple branches efficiently.
Many healthcare practices shut down their new branch in a shorter duration because of not getting the desired online reach. If you are facing similar challenges, this blog is for you.
In this article, we will walk you through efficacious ways to increase organic traffic for your multi-branch healthcare institution.
Importance of SEO
Let us first brief you about the significance of the integral aspect of healthcare digital marketing – SEO. It is a potent tool and a magical wand for healthcare practices to get into SERPs’ front row (top).
The secret to SEO success lies in optimizing the website around local online searches to not only boost its visibility in local SERP rankings but also reach the right target audience seeking related services in your locality.
It helps to spread brand awareness, foster long-term relationships with patients, and rank relevant keywords of your practice for search engines’ straightforward crawlability.
The organic traffic generated from SEO results in excellent conversion rates for healthcare practices and potential appointment conversions.
The Role of SEO in Increasing Organic Traffic for Multi-Branch Healthcare Institutions
Managing Multiple branches can be simplified by hiring experienced and skilled human resources. However, it is paramount to spread your healthcare branches’ online presence in local areas to reach potential patients seeking healthcare services.
With nearly 80% of users searching online on their smartphones before deciding, the role of SEO becomes pivotal in making your site content and services rank higher in SERPs.
It is a cost-effective tool to generate organic traffic from desired localities by incorporating location-specific keywords in your website content and landing pages to ensure their visibility and higher ranking when users search for them.
Moreover, SEO ensures your content contains primarily searched keywords and is formulated around user search intent to earn intended organic traffic for multiple branches.
Tips For Increasing Organic Traffic For Multi-Branch For Healthcare Institutions
In this section, we will share proven tips from industry experts and SEO specialists for increasing Organic Traffic for Multi-Branch Healthcare Institutions.
Optimizing Google My Business (GMB)
The foremost way is to claim and optimize GMB listing for every branch. After that, enter accurate details, such as NAP (Name, Address, and Phone Numbers), business hours, service offerings, photos, and website and social media handle URLs.
Ensure that you respond to reviews and update the latest photos to keep patients engaged and make your profile look authentic in search engines and users’ eyes.
Mobile Optimization
As mentioned above, nearly 80% of users look up healthcare practices on their smartphones. Hence, it is vital to optimize your website for mobile users by making it user-friendly, faster loading pages, and responsive. It leads to increased visibility and higher rankings in SERPs.
Note:Google favors healthcare websites that are mobile-friendly.
Backlink Building
Another potent tip to earn organic traffic is generating backlinks from authoritative third-party websites. Google and other search engines give ranking preference to websites with backlinks from reputable sites.
Hence, cultivate backlinks from reliable sites by investing in link-building services to foster your site’s credibility in search engines’ eyes.
Creating Quality Localized Content
Content is the heart of the SEO. If your content is valuable and relevant, enabling users to derive meaning, it will attain amplified rankings.
Hence, opt for a content marketing service or hire a content writer to craft compelling content around particular locations containing educational information, healthcare tips, and answering the most asked questions.
Ensure the content resonates with the local community and addresses their specific concerns to showcase a personalized approach. It will instill trust in readers and build confidence in search engines’ eyes that your site content is an authentic source of information.
Patient Testimonials and Reviews
Another cost-effective way to increase organic traffic is paying attention to every patient review and rating, especially negative ones. It is advisable to appreciate positive reviews and address negative feedback to augment patient experience.
Responding to lower ratings demonstrates your eagerness to fix unpleasant experiences/issues. Doing this for all your healthcare institutions branches exhibits that you care about every patient.
Note: Higher ratings and more number of positive reviews lead to higher rankings in SERPs. It influences patients’ decisions and turns them into conversions.
Technical SEO Optimization
It is critical to optimize technical SEO factors for increased organic traffic. The best practice is regularly performing a website audit to assess its performance.
And accordingly implement technical aspects for website optimization, such as updating XML sitemap for search crawlability, improving site page speed, mobile-friendliness, finding and fixing duplicate content, and SEO-friendly site structure. It helps Google index your site and its contents for higher rankings in SERPs.
Integrating Social Media
Lastly, ensure that correct URLs are placed for your social media platforms in every branch GMB profile as users assess them for decision-making.
Also, keep your social media handles updated by posting informative content, responding to comments, and keeping videos of live Q&A sessions. It will positively impact search engine rankings.
Apart from the tips above, utilize Google Analytics and Google Search Console to regularly monitor your website content keywords performance, track user behavior, and gain insights from data-driven reports.
Make sure to fine-tune your Social Media Marketing for healthcare and SEO strategy based on analysis outcomes to maximize ROI.
Conclusion
After reading the blog, you will be well-versed in the importance and role of SEO for increasing organic traffic for Multi-Branch Healthcare Institutions. Also, you will be acquainted with the tips to bolster organic traffic.
Ensure investing in developing rich, intriguing, and informative content in the form of blogs, articles, guest posts, FAQs, infographics, short videos, classifieds, answering Quora questions, and social media posts.
These are the best forms to gain desired organic traffic for specific locations and are ideal for multi-branch healthcare institutions. However, if you have any questions, feel free to contact us.
Also, if you are looking for healthcare digital marketing services, look into our Digital Marketing Services. As the best digital marketing agency for healthcare practices, we provide result-oriented SEO services to ensure clients get intended organic traffic and higher rankings in SERPs.
Contact us at hello@zealousweb.com for our SEO packages and a free trial.
FAQs
How Do I Claim My Healthcare Multiple Branches' Google My Business Profile?
With Google allowing businesses to manage their locations from a single Google Business Manager account, you have to follow the below steps to add your practice to multiple branches:
- If you don't have a Business Profile, you first have to create a business group on Google and sign into your Business Profile Manager.
- At the top left corner, look for the "Businesses" tab and click on it.
- Then click "Create group" and enter the name of your group. After that, click "Create"
- Then, add locations to the business group.
If you have an existing business manager account, then
- Log in to it.
- At the top left corner, look for the "Businesses" tab and click on it.
- Choose the business group from the drop-down menu and click "Add Location."
- Enter your healthcare branch details and follow the prompts.
However, you can simplify this process by contacting ZealousWeb at hello@zealousweb.com for assistance.
How Do I Get Free Backlinks For My Healthcare Practice?
Several illegal approaches are available on the Internet to acquire free backlinks. However, we recommend the following effective and authentic tips to get free backlinks:
- Ask your patients to tag your healthcare practice while providing feedback on their social media platforms along with the website URL.
- Answer your questions related to your practices and services offered by you on third-party sites such as Quora. It not only generates free backlinks but also instills trust in readers that you are an authentic source of information.
- Participate in local events of each branch, where you can get tags on their social media handles and website. It will strengthen ties with the local community.
- Submitting Press Releases by using captivating and unique headlines and anchor texts.
- Content Syndication or Content Republishing, where third-party reputable businesses and sites repost your content if they find it relevant and helpful for readers.
- Listing each branch in Local Online Directories
- Posting Educational Content or Healthcare Tips Infographics on Pinterest
- Research Reports and Statistics Posts attract audiences and other healthcare providers to trust your information
If you want more tips for Link Building, feel free to contact us at hello@zealousweb.com
Which Are The Three Best Forms Of Localized Content?
The three best forms of Localized Content Writing for getting organic traffic for multi-branch healthcare practices are:
- Writing Classifieds for each location
- Answering Quora questions asked by users for different locality. Also, you can draft and answer Quora questions as a third party for specific locations targeting each branch.
- Create Educational and Engaging Content through Web Blogs containing location-specific keywords tailored to each branch patient, giving them a personalized touch.
You can opt for a content marketing service or hire a content writer to get localized content of the highest quality with different local tones to resonate with each branch's patients.
