ChatGPT – The Role Of Artificial Intelligence In SEO Content Writing 2023
- What Is ChatGPT?
- Is ChatGPT Ideal For SEO Content Writing?
- It’s A Wrap!
Love ChatGPT? We hear you! Here is a compilation of everything you need to know to reap the benefits of this unique tool.
Despite ChatGPT’s transparency, we believe there is a fundamental gap in understanding its features and how to leverage them to produce high-quality content that ranks on Search Engines.
Tapping into the temptation of finding shortcuts for quick results, especially when it comes to long-term strategies like SEO, ChatGPT offers excellent short-term solutions
What Is ChatGPT?
While the term ‘Artificial Intelligence’ will likely trigger memories of Agent Smith from the Matrix, we assure you we are far from evil robots taking over our planet. So, what exactly is ChatGPT, and how does it work
ChatGPT, or Chat Generative Pre-trained Transformer, is an Artificial Intelligence chatbot that takes directions from users to deliver desired results through content writing. ChatGPT is a type of machine learning known as a Large Language Model (LLM).
A Large Language Model is an artificial intelligence tool that leverages machine learning to read, summarise, translate, and predict texts to generate a sentence similar to how humans communicate.
Similar to how humans learn languages, an LLM acquires training to deliver a variety of tasks. Large Language Models like ChatGPT aren’t designed for a particular job; they apply their vast data collection to different domains and generate results based on prediction.
Due to the excellent content quality ChatGPT produces, it is critical to understand how to use it for SEO and content creation. We begin discussing ChatGPT’s role in SEO strategy by addressing the essential questions:
Is ChatGPT Ideal For SEO Content Writing?
AI content writing lies in a grey area when it comes to using it for SEO. Relying blindly on it could backfire. However, leveraging its efficiency, expansive database, and predictive analytics can help you enhance your SEO and content marketing strategies.
Let us look at nine critical considerations before using ChatGPT for SEO content writing:
Steers Clear of Certain Types of Content
ChatGPT is programmed to avoid texts on topics related to graphic violence, explicit sex, and content that can be harmful. ChatGPT can produce content on various issues like any AI writing tool, provided its database contains information about the subjec
Unaware of Current Events
ChatGPT’s database contains content created before 2021. It may be a limitation for digital marketers who wish to develop up-to-date content with the latest changes in the industry.
So, if we ask ChatGPT about Google’s helpful content update, not only is it unaware, but the results it shows are terribly irrelevant and frustrating.
Has Built-in Biases
ChatGPT is trained to be helpful, truthful, and harmless. These intentional biases are built into the machine, which may not be necessarily beneficial in curating content that tackles challenging topics.
You must familiarise yourself with ChatGPT’s biases to understand their influence on your desired output.
Needs Detailed Instructions
ChatGPT functions on a predictive analysis model, choosing random words to predict the next word in an article while avoiding plagiarism. The randomness in word selection may lead to inarticulate content if you fail to give adequate instructions.
As meticulous as ChatGPT is, producing high-quality content requires highly detailed instructions. For ChatGPT to produce seemingly original content, it requires you to share in detail what you want and how you want it done.
We revisited our Helpful content query and gave ChatGPT a hypothetical situation to help us generate relevant titles.
As shown in the results, despite being unaware of Google’s latest algorithm update, ChatGPT was able to conjure relevant SEO blog titles.
Spammy Content is Against Google Webmaster Guidelines
Google has recently updated their “auto-generated” content section about spam. It was created in October 2022 and later updated in November 2022. The changes reflect a clarification of Google’s acceptance of auto-generated content and a description of what it considers spam.
Google’s initial statement was:
“Automatically generated (or “auto-generated”) content is content that’s been generated programmatically without producing anything original or adding sufficient value.”
Which was later updated to include the word “spammy”:
“Spammy automatically generated (or “auto-generated”) content is content that’s been generated programmatically without producing anything original or adding sufficient value.”
Google’s latest update doesn’t necessarily categorise all AI-generated content as “spammy”; instead, it clarifies that content that fails to add value and has spammy qualities will be on its radar and might struggle to rank.
Needs Human Assistance
When leveraging ChatGPT for SEO content writing, we advise going for quality over quantity.
The backbone of excellent content creation in SEO is evoking emotions in your reader’s minds. Relatable content encourages readers to engage more with your brand, captures their attention, and establishes trust.
AI robots can implement logical decision-making when curating content. However, AI-generated content often lacks an emotional stimulus and fails to capture the human inclination for entertainment. AI content, however thoroughly researched, fails to add this human touch that SEO content writers can only provide.
AI-generated content is ideal for short-form content such as meta titles and meta descriptions; however, ChatGPT may need to rely on SEO writers to curate engaging content for long-form content or opinionated pieces.
ChatGPT’s Assistance To Human Writers
Addressing the most common myth:ChatGPT will replace human writers.
We disagree with this thought for the following reasons:
- As the name suggests, Artificial Intelligence is artificial, lacking creativity, empathy and nuanced experiences. It will produce content based on the text fed in the machine learning phase.
- AI content is dangerously unreliable and produces outdated content. Being a Machine Learning framework, ChatGPT is limited to events before 2021.
- Human intelligence is required to assist AI and steer content generation in the right direction.
In a nutshell, AI writing tools assist human writers, helping them reduce the time spent on research. However, AI-generated content would always need to be checked in terms of context and accuracy. Blindly producing AI-generated content and deploying it may fail to add value to readers’ lives and, as a result, may dampen your SEO strategies.
Google’s Own AI platform
Google is working on a similar platform to compete with Open AI, namely, Google BARD AI. Where Open AI uses pre-fed data, Google plans to utilise its enormous data of billions of users. Once Google rolls out its version, it will take over OpenAI quickly due to its accurate and abundant data.
We expect Google to tweak its algorithms to favour results generated from its platforms instead of content curated on competing platforms.
AI-generated Content is Detectable
We are aware of Google’s tendency to discourage spammy auto-generated content. But, a more significant challenge for black-hat SEO writers is the number of existing tools that help detect auto-generated content.
ChatGPT may watermark auto-generated content on its tool. However, not an active process, but this invisible watermarking is based on cryptography which allows anyone with the key to check the document for a digital watermark presence.
It makes it possible to detect content that is produced using ChatGPT. Google may use this to penalise sites that pass this watermark detection test.
It’s A Wrap!
Straight from the horse’s mouth, here is what ChatGPT has to say about its role in SEO content writing, and we couldn’t agree more.
ChatGPT offers a plethora of valuable resources for SEO content writing. But, writers need to understand how to utilise the tool to make their content production more effective without hampering their SEO rankings.
Historically, Google has marked AI-generated content as spam and penalised it. It has often resulted in the loss of rankings and backfired for many brands that were quick to mass-produce website content.
Now that we have covered the key considerations that need to be considered when leveraging ChatGPT for SEO Content creation, we hope this fantastic AI writing tool finds the proper role in your SEO strategy.
ZealousWeb is excited to combine ChatGPT’s prowess with our skilled content writers’ vision and expertise to continue producing engaging content. Have you tried ChatGPT? Share with us your thoughts and experiences in the comments below.
ChatGPT is designed to generate content based on the natural language processing application. It isn’t necessarily an SEO tool, but it can be used to create prompts for short-form content and research, such as keyword research, clustering, and more. As an SEO tool, ChatGPT may not be able to serve on its own, but it can help with research and sorting as long as the relevance of the data doesn’t affect the output; since ChatGPT’s database only comprises events that happened before 2021.
ChatGPT works on a Machine Learning approach to generate human-like text. However, it cannot create original content with human nuances and editorial skills. AI-generated content leverages numerous literary and other works different from the authors. Since the content is derived from an existing piece, there is no copyright infringement.
ChatGPT can’t interpret and adjust unique queries, leading to misleading or irrelevant text production. Blindly relying on AI-generated content can prove dangerous. The content produced by ChatGPT cannot be cited, especially for academic writing. It is mainly due to ChatGPT’s functionality to derive answers based on patterns and predictions instead of facts and data.