Most effective ways to market your business online
More than 50% of online searches now specify a location & More than 90% of people click on organic (free) listings and Google Maps when they are looking for a local product or service. Discover how we can help you Increase your business visibility and conversion rates!
In an era where customers forge for the products and services which they would rather find it available locally; employing the techniques of local SEO enables the local business vendors to get listed with a higher ranking on the search results page. With the location of the consumer being tracked by the search engines, coherent results are displayed to the consumer through keywords. With 46% of searches on Google being local and 89% of people searching for the local business on their smartphone, employing the techniques of local SEO has become the need of the hour.
How ZealousWeb can help you improve your Local Presence?
Claim All Local Citations
A local citation is any mention of your business on the web; it is any combination of your company name, phone number, address, zip or postal code, and website address. Citations in SEO are a key factor in improving your local search results.
Localize On-page SEO
On page Local SEO essentially comes down to including vital information on your website commonly associated with local business. In particular, we want to make sure search engines found things like address, contact information or opening hours to be able to recognize that your website represents a local business.
Local SEO Audit
If you want to drive organic traffic to your site and improve your search rankings, you need to conduct website audits regularly. A site audit is truly the first step in any effective local SEO campaign.
Local search users are motivated and targeted. If you can attract them, you’ll see a leap in your conversions.
Localize Link building
Good link building campaigns employ diverse strategies to build backlinks over the course of months, with diverse goals and objectives.The goal in link building should be sustainable activity that will continue to result in good links that make sense, without creating abnormal patterns or high link velocity.
Localize Content Creation
Localized content marketing is simply directing your efforts toward your local target market. And because most SMBs operate on a local level, such strategies are more like to strike a chord with their audience.
Structure Data Markup
Structured data is added directly to a page’s HTML markup. Search engines use structured data to generate rich snippets, which are small pieces of information that will then appear in search results.
Localize Keyword Research
These are the keywords that focus on location. These keywords lead the searchers to a local set of results so that local businesses and companies would be given priority in this ever-growing world with an ever-growing market.
Google and Bing Business Listing Optimization
Creating your listing on Bing can help local searchers discover and choose your business. People searching on Bing will see your business if your business offers services or products that match searched terms.Establishing your business on both Google and Bing puts your in a position to be found by searchers who want to buy local.
Competitor Landscape and Activities Analysis
Competitor analysis in marketing and strategic management is an assessment of the strengths and weaknesses of current and potential competitors. This analysis provides both an offensive and defensive strategic context to identify opportunities and threats. Competitive landscape is a business analysis which identifies direct or indirect competitors and at the same time, it permits the comprehension of their mission, vision, core values, niche market, strengths and weaknesses.
Why ZealousWeb for your Local SEO Services
With the prodigious talent in-house, we have crafted numerous social networking applications that have showcased stupendous performance in furnishing irreproachable digital solutions. We have manifested the customers’ businesses by actively curating forums where clients can engage & exchange their ideas and digital solutions to virtually bring people together under the ambit of the business.