The human race is hit left, right, and center by a virus, which last year by this time was just a piece of news for many countries worldwide. Initially, little did we know the kind of impact it can have on our lives. However, after one year into the crisis and witnessing a total global desertedness at the peak of the pandemic’s first wave, we are back to square one. Although vaccination drives are already underway globally, the way this virus is mutating makes it hard to predict anything. However, accelerating digital transformation in healthcare sector can reduce the pressure on the exhausted system and give us some hope for reducing the infection rate. Healthcare digital marketing has been gaining popularity since the last few months.
Healthcare Digital Transformation:Indispensable for Cruising Through Choppy Waters
Keeping the severity of the situation in mind, if you are a business entity, the future looks bright and bleak simultaneously. As of now, it appears that you don’t have any options except equipping yourself with the best tools, techniques, and practices to face the new normal.
Perhaps it’s time to revive yourself and your business with healthcare digital marketing solutions. Using advanced technologies to your advantage is the need of the hour. For a sustainable future, you need to trust the power of reinvention.
So the point is, as a business, finding new opportunities amidst new threats will be a significant challenge for you even in 2021 if you don’t take digital transformation for healthcare industry seriously. Irrespective of what you deal with, you have to act like a pro for simplifying and streamlining your operational processes. Keeping pace with digital transformation might indeed feel baffling at first; however, slowly and gradually, as you get the hang of it, complexities become a thing of the past. When you are clear about which technologies to rely on, you begin seeing its reflection on your growth trajectory. And by the way, you progress when you engage only with value-producing opportunities.
Remember, you have to have a growth mindset to embark on a new journey; you can’t have a fixed mindset and hope to explore the unexplored. When you try to attempt revolutionary things, you are bound to face challenges, but the thing is, you can’t allow those challenges to bog you down.
Importance of Integrating Digital Technologies in Healthcare Industry
Adapting to healthcare digital transformation requires courage. However, before we proceed in this direction, let’s take a moment to identify the difference between the terms that we frequently use in this context. Digitization and digitalization- there is a lot of confusion around these words. The former is all about transforming the information into digital form, whereas the latter implies using advanced technologies to remodel your processes.
It’s not at all comfortable to step out of your comfort zone by saying goodbye to your existing business processes. However, once you gather the strength to embrace a risk-taking mindset and start relying on emerging technologies, navigating rough waters won’t remain a challenge. You will be able to tap hidden opportunities, shoot up your sales, and improve your bottom line.
Irrespective of the industry you belong to, embracing digital transformation is the way forward.
Healthcare is one of the industries that have been delaying the use of digital technologies for quite some time now. Talk about doctors, hospitals, pharmaceutical companies, companies selling healthcare products, or patients; adapting to advanced technologies will revolutionize everyone’s life.
Here is how digital transformation in healthcare ups your game.
Offer On-Demand Healthcare
Digital Transformation in healthcare industry has facilitated Using ultra-modern technologies makes it possible for medical professionals like doctors to offer their services to those who need them as per their suitability. It dramatically solves the issues concerning time and the availability of a person, like a patient, at a particular place. For example, if a patient wants to undergo a lipid profile test, they can book the test straight away from their phone as per their convenience. The next step is the healthcare company in question, which sends their representative to the person’s address, who then collects blood samples and sends them to the lab. Eventually, once the reports are ready, they send them to the patient via their email – it’s as simple as that.
Going through this entire process is not only feasible for the patient but also the healthcare provider. It solves the problems of everyone involved.
Use Virtual Reality Treatments
Using virtual reality (VR) to manage pain is one of the most significant benefits of digital transformation in healthcare. Contrary to popular beliefs, VR is not only transforming the gaming industry but is also revolutionizing the healthcare industry. Doctors across the world are preferring the idea of using VR devices as essential tools for subsiding pain than prescribing painkillers. Considering that popping painkillers have their side effects, using VR for pain management remains one of the most sensible solutions.
Besides, healthcare professionals can also use VR devices to train staff and streamline surgical procedures.
Rely on Big Data for Flawlessness
Like any other industry out there, the healthcare industry can also take advantage of big data for bringing accuracy. From predicting future admission rates to identifying frequent flyers, big data offers you information that can bring a world of difference in the way you manage your facility and treat patients. This aspect of Digital Transformation in healthcare industry helps medical professionals reduce medication errors, deal with staffing challenges, and create quality preventive plans for those who have already received their treatments.
Guide Patients to Use Wearables
As a doctor, you can guide your patients to use wearable devices such as fitness bands, oximeters, and heart rate sensors to keep track of their health in a better way. These devices can be a crucial part of a patient’s daily life when centering on prevention and maintenance. Patients can access their health-related information from wearables to take better steps.
Besides, AI-powered systems or devices can also play a tremendous role in streamlining healthcare providers’ moves to better people’s lives.
No matter what you sell (products or services) and where you stand in the context of making progress, you must embrace digital transformation for sustainable growth. If you are a healthcare professional and a business owner dealing in healthcare products and services, now is the time to adapt healthcare digital transformation along with healthcare digital marketing services and boost your practice.
Given the times we are in, embracing digital transformation and accelerating your efforts to integrate digital technologies into every possible vertical of your business will bring a sea change in how you operate and serve your clients or customers. It will streamline your processes and take your productivity to the next level.
Seamless data management, prompt and timely response to patient queries, improved and effective internal communication, smart access to voluminous healthcare data, etc, are some of the benefits of healthcare digital transformation.
Digitization and digitalization are interrelated. The former stands for transforming any information into digital form. The latter implies utilizing that information and the latest digital technologies to revolutionize the business processes and tap hidden business opportunities.
Healthcare Digital transformation has revolutionized several sectors and health-care is an industry-level leader in this revolution. The healthcare industry is adapting rapidly to the digital transformation and evolving at an exponential rate because of the following benefits that this revolution offers –
Seamless patient data management
Effective Internal Communication
Improved Patient Query Response which enhances customer experience
Real- time data collection with mobile apps and wearable devices.
In the past two decades, a myriad of innovations has emerged in the healthcare industry. These innovations are designed to save time, improve efficiency and accuracy. The most successful innovations in the healthcare digital transformation so far are as follows –
Mobile Health – Applications and technology for real-time data collection.
Introduction of AI – Automating labour-intensive tasks with
Automation of labor intensive tasks is a crucial part of the healthcare digital transformation. However, automation does not necessarily mean replacing human resources. Automation is only for repetitive and monotonous tasks, and is not meant to replace human intelligence. It only replaces the tasks, not the work. Therefore, to sum up, digital transformation in healthcare does not have any negative impact on the employment rate. Infact, automation allows healthcare workers to focus on more important tasks and enhance their skills further.
Over the years that digital transformation in healthcare has highly benefited the industry yet there are some barriers that may obstruct the growth of digitalization in the healthcare industry. Some of the major barriers in the healthcare are as follows –
- All Healthcare professionals may not be equipped with the proper knowledge and skills to adapt with the transformed work environment.
- Healthcare digitization can primarily be seen in private hospitals only. According to research, only 3 out of 10 public hospitals have implemented digitalization whereas 6 out 10 private hospitals have done the same.
- Each technological advance requires a large amount of research and development work. This can sometimes be costly. These additional cost can be further imposed on patients, which increases their total spending on healthcare and negatively affects their financial stability.
Yes. Clinics and hospitals of all sizes can be benefited byhealthcare digital marketing services.
As a medical student and intern, I agree with the point about “on-demand healthcare.” Statistics show a significant rise in the number of mobile users in the past decade, which has given rise to the importance of convenience. Today’s consumers only want to work with individuals and companies that deliver the best consumer experience. In this case, on-demand healthcare care services are the most beneficial for Healthcare Digital Transformation.
Moreover, these services also allow students like me to take up freelance opportunities in the healthcare industry along with gaining theoretical knowledge in our educational courses.
In addition to the elements mentioned above of digital transformation in the healthcare industry, ‘voice search’ is also emerging as a rapidly growing trend in digital medicine. Voice assistant devices such as Alexa and Google Home can play an essential role in enhancing digital health in the following ways.
Efficient management of diseases such as diabetes.
Reducing wait time in hospitals.
Using Alexa skills to reduce additional staff or transferring resources to more critical tasks.
Enhancing interaction in the hospitals.
I agree with the author. It is no secret that digital transformation is now becoming a necessity for healthcare businesses rather than an added advantage. However, there are certain downsides to digital transformation in the healthcare industry. Excessive reliance on digitalization can lead to the following –
Increased costs for patients
Complex and composite health data can confuse the patients and lead to side effects
Healthcare data can be ambiguous and misguide medical professionals.
Developing and underdeveloped countries cannot afford digital transformation at a large scale.
Risk of hacking
Being a digital marketer for healthcare professionals, I have observed that most of my clients are gradually implementing digital frameworks and utilizing the power of digitalization. However, while doing so, they had to take care of certain things, such as – maintaining a balance between workforce and digital equipment, implementing cybersecurity to secure their data, preventing machine errors, training elderly staff and patients for utilizing digital tools, etc.
The article is written by keeping in mind the healthcare professionals and businesses. But, Healthcare digital marketing has several advantages for patients as well. Some of the most significant benefits are as follows-
Availability of healthcare services at their convenience.
Better coordination between doctors and patients.
Reduced chances of frauds.
Decreasing cases of human error.
Constant availability of accurate information and wearables.
Whatever is mentioned in this article is undoubtedly correct. In these uncertain times, the future of healthcare looks both bright and bleak at the same time. While covid-19 has increased the patient flow and helped healthcare practices and companies significantly expand their horizons, the peak of covid waves also exhausted the systems in most countries. Even the most developed countries witnessed a severe shortage of skilled healthcare professionals in the second half of the pandemic. This made us realize the importance of accelerating digital transformation in healthcare.
The information given in the article for healthcare digital transformation is beneficial. Combining digital infrastructure with human expertise can help take the healthcare industry to new heights and help avoid the exhaustion of healthcare sectors in critical situations like Covid-19.
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