‘Content is King', a phrase probably you have heard or read a million times over the web. Now there is a slight change in the phrase. The modified version is ‘Quality Content Is King’. With the algorithms getting smarter with each update, the content has to be informative, unique and user-friendly. There are many blogs over the web that talks about, the quality of content, the type of content or what titles to use. But very less focus on the fundamentals of the content.
Enough said, let's take a look at the fundamentals of content in 2014:-Dear Audience Know your audience, it sounds so simple huh! But take it from a professional, it is not easy to know your audience intimately. Before designing any content strategy or writing any content, it is more than important to know your audience in and out. As we all have heard, it is always the small things, like:-
- What are their needs and wants?
- What makes them attracted to your content?
- What drives and motivates them towards your content?
- What information in the content they are looking for?
That brings us to the other important debatable topic, which is WORD COUNTThe debate for the length of the content is still on going. One group believes in short and simple content. While other group believes in long, informative content. One of the most reputed website QuickSprout, carried out a detailed study about word count. And they concluded that The average word count of Google favored blogs is 2000. For the supporters of 500 word count content, it might come as a shock. The below screen shots indicated the result. Not just Google, but in social media blogs over 1500 word count have more shares compared to the ones below 1500. Check out the image:- If people connect with the content then they want to know more and in detail about everything. So, they look for long and informative content and not short and salient content. People are also becoming smart searchers as mentioned in this blog. Longer search queries like 4 to 7 words are used compared to 1 or 2 words queries.
- 1-word searches = 20.29% (previously was 19.02%)
- 2-word searches = 23.65% (previously was 32.58%)
- 3-word searches = 21.92% (previously was 25.61%)
- 4-word searches = 14.89% (previously was 12.83%)
- 5-word searches = 8.68% (previously was 5.64%)
- 6-word searches = 4.65% (previously was 2.32%)
- 7-word searches = 2.49% (previously was 0.98%)
- 8-word searches = 3.43% (no one did 8-word searches in 2004!)