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6 Mistakes To Avoid In Your SEO Campaign

Post by|Digital MarketingSEO14 September,2020
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Nowadays, having a website to promote your company is turning out to be a basic necessity for the survival of your business. This is the reason why web designing and development companies are making good money these days.

However, it is also true that merely having a website or e-commerce website for your company is not enough these days. The competition among the companies is so intense that you need to provide the much-needed attention and exposure to your website.

This is the reason why SEO agencies are highly essential for any growing business these days. Optimization of your website according to the guidelines of the search engine, which mainly counts Google here, is the main essence of SEO techniques; and, companies are spending tons of money and resources to get their website fine-tuned as per the SEO rules.

Nevertheless, not everyone is getting the top slots; which means, things are not being carried out in the right way. So, what are the wrong areas where you need to lay your focus on?

Keywords That Do Not Represent Your Business

It is quite true that the keyword is one of the most crucial cogs in the wheel of SEO techniques. It takes a great amount of research and knowledge to figure out the right set of keywords for your business niche. Researching about the most suitable keywords can turn out to be tougher if your business belongs to a very populated category. Making use of short keywords is one of the major mistakes you need to avoid. These days, it is vital to incorporate long-tail keywords in your SEO campaign. Secondly, if the chosen keywords do not perfectly represent your business or its products and services then your customers will surely find it tougher to spot your website.

Mistakes to be taken care:

1.  Inject long-tail keywords with location
2. Focus on unique title & meta descriptions
3. Avoid keyword stuffing
4. changing the keyword phrasing

Not Properly Utilizing Digital Marketing Tools

SEO is really big; I mean, really big! Hence, if you want to tame its different aspects then you would have to make use of digital marketing tools like SEMRush, Ahrefs, Moz, and many more. These tools will help you analyze the progress or current situation of your SEO campaign. Just spending tons of resources is not enough; you have to regularly analyze and monitor the effectiveness of your SEO campaign, and the outcome it is generating as well. Without the application of management tools, you will not be able to figure out the areas you need to work on. So, your SEO campaign will not be as effective as it should be.

Mistakes to be taken care:

1.  Google Analytics & Search Console, always take care first
2. Continuously monitor backlink in this premium tools
3. Don’t forget to monitor competitors’ strategy
4. SEO Audit at fix interval

Content Creation Without Any Intention

A lot of times you might have come across the term ‘content is king’. Well, it is true to a significant extent. Filling your website with loads of content and other blog sites with contents related to your website is simply not enough.

If online users do not find the contents engaging enough or relevant to them, in that case, you will hardly get their attention. Hence, you will have to create content that should cater to the needs of your target customers. Google also revealed a core update called EAT, E-A-T stands for Expertise, Authoritativeness, and Trustworthiness.

Rather than boring your online users with lengthy content, it is better to keep the content-rich, informational, and highly crisp.

Mistakes to be taken care:

1.  Don’t create content without any intention
2. Optimize content for local search
3. Create a link-worthy content
4. Upgrade old content periodically

Backlink Generation With A Focus On Quantity Over Quality

Backlinking your website is a good technique to get more traffic and ranking towards your website. It works as well. However, if you do not pick the sites carefully where you want to backlink, then it can mar down the reputation of your website. It can prove to be detrimental to the health of your SEO campaign. Along with the external backlinks, internal linking are also important, so link your pages internally from high authority pages to low authority pages.

Mistakes to be taken care:

1.  Focus on link quality over link quantity
2. Stay away from irrelevant links
3. Use anchor wisley (KD<60)
4. Follow the pattern in generating backlinks

Targeting The Wrong Audience Segment

Not able to understand your potential customers is one of the major mistakes of the SEO campaign. You need to target your potential customers through different techniques of marketing, such as bulk email, bulk SMS, etc.

Mistakes to be taken care:

1.  User intended heading & subheading
2. Build relationship to generate quality leads
3. Measuring target focused KPIs
4. Organic CTR is the key to success

Lack Of Professional Design

The design of a website, particularly related to selling products and services, matters a lot. It should look professional, with no scope for error. A professional looking website will make your target customers more confident about purchasing your products or seeking its services. So, when choosing a design for your e-commerce site, you have to make sure that the design looks professional as well as adhere to the SEO related rules.

Mistakes to be taken care:

1.  Use heatmap tool that helps in optimizing UX
2. Use breadcrumbs to avoid bounce ratio
3. Avoid too many pop-ups
4. Mapping site architecture periodically

Conclusion

Above are some of the mistakes that need to be taken care of to make your SEO campaign successful. So, As a business owner, managing an SEO campaign is time-consuming and a challenging task. To avoid those circumstances, hiring an SEO expert or contacting an SEO agency is a wise choice.

FAQ

How to rank for a highly competitive keyword?

To rank for a highly competitive keyword use the synonyms of that keyword or use a long tail keyword with different context.

Does web design affect the SEO campaign?

Web design does not directly impact the ranking of SEO, but as google released mobile-first indexing the web & mobile design are the ranking signals.

What is the importance of the H1 tag?

The H1 tag is the second most important ranking factor after the title tag.

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