How To Choose The Right Link Building Strategy For Your Business?
- What Is Link Building?
- Why Is It Important For Businesses To Focus On Link Building?
- Scale Your Business By Adopting 5 Best Link Building Strategies
- Some Other Link Building Tactics That You Can Consider Includes The Following:
- What To Consider While Choosing A Link Building Service?
- Concluding Thoughts
Are you a website owner who is still overlooking the importance of backlinks? If this is the case, we must tell you that you are missing something big. Yes, it’s true!
Backlinks are regarded as an integral part of any excellent off-page SEO strategy. These links point users to your site from any third-party websites.
If you fail to focus on this aspect, it can negatively impact your SEO score. Again, building bad or low-quality backlinks will not help your website.
These kinds of toxic links can reduce your page rank, lower the chances for your content to be discovered in the search results, etc.
On the other hand, investing your time in building the best backlinks can do wonders for your site. It will improve your rank in the SERPs and ultimately boost your business’s discoverability.
The main question in this aspect is what the best backlinks are and how to build those. Well, the best backlinks come from relevant and reputable sources to the content to which they are pointing.
You could effectively boost your PA or page authority by ensuring that the backlinks come from good sources. In turn, it will help to improve your SEO ranking.
Gone are those days when building a website, crafting blog posts, and updating your anchor text were enough to rank in the search engine result pages. With the increase in competition, it has become incredibly tough to attain a rank in the 1st SERPs.
Nowadays, it would be best if you implemented robust On-Page and Off-Page strategies to increase your SEO score and attain a top rank. To approach in the same direction, you must develop a solid link building plan of action.
If you are unsure how to choose the right link building packages and strategies for your business, then don’t be concerned anymore!
In this comprehensive guide, we will focus on talking about the best ways in which you can achieve your desired objectives.
Also, we will discuss some of the fantastic link building strategies you can use to boost the growth of your business. Now, without any further ado, let’s dig into the discussion:
What Is Link Building?
Link Building is the process of having external sites link to your website content. It assists Google in determining the ranking for your webpage.
If the page linking to you has a high PA or page authority, then that PA will be shared with your page.
Now that you know what link building is, it is time to understand its role and why it is worth focusing on this aspect. Read on the following section as we will uncover all these details below:
Why Is It Important For Businesses To Choose The Best Link Building Packages?
Backlinks work just like recommendations in the world of SEO. By acquiring a backlink from a high authority site, you would be able to let the search engine know that your website is trusted and of good value.
If any particular website with a high-ranking link back to you, then there is a massive vote of confidence for your site. It, in turn, can influence search engines to trust your content.
When done right, link building can be valuable in increasing your organic traffic and boosting your overall growth. By choosing the best link building packages, your website could again reap benefits from targeted referral traffic from external third-party sites that backlink to you.
So, one can say that link building is a critical part of SEO services as it helps search engines to come across new web pages and ascertain which pages should attain a higher rank in SERPs.
Now, let’s have a look at some of the top link building strategies you can adopt to improve your website’s SEO score.
Scale Your Business By Adopting 5 Best Link Building Strategies
There is a wide diversity of link building strategies that one can pick from. But that does not mean every strategy will work effectively for your website.
Which particular strategy will work best for you is based on certain factors. It includes the type of content you are creating, the amount of time you invest in the link building process, and your experience level.
Once you have considered all these factors, you will surely be able to decide on the best link building strategy for your site that will drive results.
Below, we have enlisted some proven and the most effective ones. So, consider having a look at those before you make a final decision:
Guest blogging is a popular link building strategy you can use if you are looking forward to earning mid to top-tier links to your websit
In recent months, Google has issued warnings for guest blogging. But it does not mean that you have to stop doing this altogether.
Instead, it is time to focus on the new guest posting version, which is about intention.
Your main goal should be to approach your guest posting strategy with the intention of educating. So, it would be best to search for websites that share outside content that does not advertise guest blogging opportunities.
Don’t worry; you will be able to discover many such sites that will accept your content easily. You can try out outreach emails to reach out to those websites.
Once you have found one, you can start writing an informative guest post. You can consider highlighting key findings from your original post.
But it would help if you refrained from copying anything, as Google frowns on that. Instead, your main goal should be to make your copy unique as you target a new audience group.
Also, the original content will increase your website’s authority, and ultimately, Google will rank your site.
ZealousWeb has covered this strategy in their link building packages which you can check out.
Having an active presence on social media is another fantastic way to increase incoming links.
As a part, you need to regularly engage with reporters and bloggers in your industry by sharing valuable content.
Building and upholding an online presence for your brand will effectively increase page views, boost your audience size and gradually lead to new links.
Twitter can prove to be a great platform that you can use to search for relevant hashtags.
As journalists can use Twitter to request data, it would be best if you keep a close eye on hashtags such as #prrequest or #journorequest. Chances are high that you get the best linking opportunities out of it that also suit your brand.
Blog commenting is another great strategy that you can implement. As a part of it, you need to comment on other blog posts. In this way, you would be able to boost your brand awareness effectively.
By adopting this practice, you can also build positive relationships with bloggers who may wish to reach out to you in the future.
Also, it shows everyone that you actively participate in the industry conversations. So, there are many excellent benefits that you would be able to reap from blog commenting.
Broken Link Building
Broken Link Building or BLB is a tactic by which you could leverage benefits out of broken pages that are available on the web.
It involves searching for a dead page and asking linkers to swap the links to a working page on your website. Don’t worry; they will easily do this as they do not want to send visitors to a dead resource.
Website owners and webmasters have put their best efforts into creating a list of topical content their readers are interested in.
You would be able to help them out in this endeavor by underlining an issue and proposing a quick fix that will benefit both the site owner and you.
BLB is a comparatively straightforward way of earning links, as most of your work is done by creating content.
This particular strategy works amazingly with long-form guides and lists, as these forms of content offer an in-depth resource for readers on any specific topic.
Ensure that your guide covers a topic pertinent to your website, as it will help you get links that prove your value.
While you start your BLB outreach, there are different search modifiers that you can consider adding to your keywords which include the following:
Adding these search modifiers will help in filtering out irrelevant pages. So, when used with topical keywords, these search modifiers will make it easy for you to search for potential prospects.
Again, when you are emailing your prospect, you should essentially make sure to compose an email that is straight to the point to prevent prospects from bouncing off your email.
Also, make sure to link to their resource page in the email body. It will make it easier for you to return to the page whenever required.
Having a hard time implementing this strategy? If yes, consider checking out the link building packages by ZealousWeb to know how they can help you.
Link reclamation is the process of reclaiming unlinked or lost organic mentions to your website.
Although this particular strategy is more successful for bigger brands that receive a lot of press coverage, even smaller websites can reap the advantage of it from time to time.
There are mainly two best link reclamation strategies that you can use. The first one involves reclaiming a lost link.
If any particular resource page or website previously used to link to your website but has now removed the link down the line, then you can reach out for re-securing that coverage.
But, for this tactic to work, you should first find out why your link was removed.
If you find that any other resource replaced your link, then it means that another marketer has approached the website owner to suggest a more robust alternative.
Reaching out to those site owners is not worthwhile in such a case. They will not reverse the link to a less detailed piece of coverage unless your website page has recently undergone a complete rehaul.
But, if you fail to see any external links on the site, they might have updated their external linking policy. In this situation, reaching out is not going to help.
The second and the most effective strategy is to reach out to un-linked organic mentions.
For example, a particular website has mentioned your brand’s name concerning a new product launch, press release, or even a review of your services. You can draft an email to thank them and ask for proper credit to a relevant page, typically the homepage.
Different people have different views on infographics. Some say infographics are overdone, whereas others believe it is still a robust tool for securing valuable links. Well-designed infographics can do wonders.
You just need to couple it with exciting and informative articles. You can even try animating this to make it look more attractive.
By choosing the link building packages by ZealousWeb, you can get access to this service.
Some Other Link Building Tactics That You Can Consider Includes The Following:
Passive Link Generation
What To Consider While Choosing A Link Building Service?
Below, we have enlisted some of the critical things that you should essentially consider while selecting a company who offers link building packages to get the most out of it:
Link Quality And Site Reputation
You can look at a website’s authority score to determine its reputation. It will again help you to know how well a particular site will rank on a Search Engine Result Page or SERP.
The scores are ranked on a scale of 1 to 100. The higher the score, the more the chances for the page to rank high in the SERP of Google.
Niche relevance is another critical factor you should consider when it comes to backlinks. If sites in a similar niche as your backlink to you, then you will get benefits in terms of ranking.
Niche relevance again helps Google to get an idea about what your website is all about. Also, it is interesting to note that the backlinks from niched websites can aid in building your authority in that particular niche.
Automated emails can look impersonal and fail to capture positive returns as personalized emails. But, if you want, you can opt for customizing some of the templates to make the emailing process more efficient.
The flip side to automation involves scheduling and following up on link requests and leads. As you have invested your time crafting content and then sending out link requests, following up becomes essential.
Backlink Profile Of The Service
Another critical factor you should consider while picking out a link building service is the backlink profile of the service
If the backlink service you are investigating possesses a good backlink profile and other websites are pointing to them, it is a good idea to go for that backlink service.
But, if you come across a backlink service with a poor backlink profile, it is better to avoid that particular service.
If any service provider charges more, you must first check out their services and determine whether they are worthy. To ensure you do not spend more, you can compare different services by having a close look at their SEO link building packages.
It will help you to see if there are similarities in features and pricing. You also need to check whether they are offering a guaranteed number of links or not. Also, check the quality of backlinks they are involved in providing.
The better the backlink, the better will be your potential search result.
However, it depends on your site and where the link lands to translate to revenue.
Now that we have completed talking about some of the robust link building strategies that drive results, it is time to conclude our discussion.
Finally, we would like to add that there is not a one-size-fits-all strategy for link building. So, if you wish to succeed in SEO and content marketing, you should focus on customizing your link building strategy.
And to do so, you will need to consider your brand’s goals, authority, and time constraints before you start with it.
Do let us know which strategies you would like to use first. Or are you already using a method that is working for you well, but we have missed talking about that in this guide? We would love to hear from your end!
Why Choose ZealousWeb’s Link Building Packages?
Are you looking for a reliable link building service provider who can manage this aspect well as per your unique requirements? If yes, then you can consider the name of ZealousWeb. You can have a look at our link building packages to get an idea of what services we are inclined to offer.
We, being a reputed link building agency committed to developing white hat link building strategies customized to your specific industry needs.
Not only does our team of highly experienced professionals take the initiative to formulate the best-in-class link building strategy for your business, but we also devise great internal linking tactics for maximizing your backlink strategy. Our link building packages cover all these services.
So, instead of waiting anymore, feel free to get in touch with us today to book a consultation.