USstoragesearch.com is a trusted storage partner; serving the storage industry with aggressive and cost-effective online self-storage marketing. Established in 2004, USstoragesearch.com is the self-storage industry leader with the largest and longest-standing storage directory with the largest member base, featuring over 18,000 member facilities.

Work we are proud of

We prioritized mobile experience and kept in mind that the storage industry homepage is far less important than the facility-location page, which should feature unit pricing, availability, and a call to rent.

Increased website impressions and traffic
Improved ROI on reservations
Increase in user stay time

Challenge

  • Creating a huge self-storage search directory wherein users can search on the basis of city, state, zip code, and others.
  • The website already had more than 40,000 pages. It was at first glance attractive but not mobile-friendly. And, the lack of mobile-friendliness and high browser loading time was affecting online transactions.
  • The site also had a lot of duplicate content, canonical issues, 404 pages, and broken links. Furthermore, the low-quality backlinks were affecting its performance.
  • Upgrading such a huge website on the .NET platform was not an easy overnight job. Our development team worked hard for months to get this up.
  • Displaying a wide range of storage options for users to select their feasible storage and reserve them.

Solution

Despite such a vast customer base and a huge self-storage business, our client was experiencing a crunch from the economy, since the new entrants and few existing competitors have moved in on top of them. The reason they figured out was the old architecture and old-fashioned website. We joined hands and at the end of 18 months we came up with a website that is extremely user-friendly and quite search-engine friendly. There are more than 70,000 storage facilities in the United States. Although self-storage has always been a common service, it is also one of the industries with the most competition.

The website that we redesigned now allows the storage operators to advertise their storage facilities so that the users can find those centers and rent the storage. We do believe that attracting more traffic is the only part of what any self-storage website should be able to do. We utilized our web development and digital marketing experience to craft a responsive website intelligently with high-performing unique content. 

Result

  • SEO-friendly website with a simple yet intuitive UI that enables users to have seamless navigation across the website.
  • Simple for the admin to easily handle the backend with the option to perform easy data updates and maintenance.
  • Online payments and reservations for customers ultimately boosting rentals by reserving self-storage units online.
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