Optimizing your local SEO means getting more website traffic, generating quality leads, and enjoying more conversions since the strategy of local SEO is more relevant to your base of local customers. If you are in the business that deals with the customers across the globe, e.g. running an ICO for fundraising, you need to invest in International SEO. if your business supplies goods/services across your nation, e.g. online sites like Myntra, Amazon, etc. , go for National SEO. and, if your business is location-specific, geo-boundaries are limited, e.g. clinic, beauty salon, etc.. harness the power of local search engine optimization.