In last few years, we have seen that the numbers of the hateful ‘not provided’ term has increased dramatically. It always annoys users whenever they find it in their organic search terms reports. With rising number of results prefixed with ‘not provided’ in google analytics report, it is becoming more challenging job for the internet marketing experts to break into what people are looking for and how they are directed to a website. The referral data comprises of some important information in context to the keywords that are leveraged to conduct search by targeted audience. Google can check this information, but the sad part is that the website owners and the Google analytics account holders are unable to see it. This not provided information somehow impact upon the exact evaluation of ROI on particular terms. Before we see how to overcome this problem, it is essential to check how many keywords are listed as ‘not provided’ terms and if the listing of such terms is rising. As all the methods shown here are not customized to provide you with a complete solution, it is important to spare some time to decode these results on own.
Learn some basics of the ‘Not Provided’ KeywordWhy some data is hidden and not provided to users? If you are not aware, Google changed the way it gathers data from search two years ago in order to ensure privacy of the end users. if a user is logged into any of the Google products like Gmail or You Tube and perform search, then search results will be published over an SSL, which is a secure connection and thus data related to this particular search will remain hidden. What are the disadvantages of losing keyword data?
- It is a barrier in conducting exact evaluation of SEO performance
- You won’t be able to trace organic traffic from search terms used in Google using analytics
- Finding new keyword opportunities will become more difficult
- Online marketing professionals will witness a demand for a completely new metric set to measure their SEO efforts
- SEO professionals need to increase the number of keywords checked in Google for page rankings