Motion graphics are a part of an animation that explains the animated graphic design. Animation describes an entire field of moving imagery, including everything from cartoons (2D) to claymation. Motion graphics specialize in providing motion to graphic design elements but look to possess less of a concrete storytelling aspect than other types of animation.
Motion graphics are the way to speak with the viewer and add depth to the story. Team it up with music and great shots, you have yourself a great video that communicates with the audience. We use them to create ads, title sequences for movies, and so much more innovation.
To put it in simpler terms, motion graphics are animated with text as a serious component of videos to share information. Many of our templates use motion graphics to help you convey your message.
What Is Motion Graphics?
Motion graphics take a graphic design that might be otherwise static and provides animation and movement, usually without following a selected narrative.
Want the bars in your graph to go up for a few extra visual talents? That’s motion graphics.
Want the brand on your website to spin around? That’s motion graphics.
Motion graphics design visualizing. Motion graphics fit shapes and letters in motion.
Want To Animate Characters To Convey A Children’s Fairy Tale To Life?
That’s not motion graphics.
It’s a different type of animation.
Whether or not there’s a story that is being told may be a big crucial thing about deciding if you’re handling motion graphics or animation. Motion graphics normally feature shapes, objects, or text that are being set in motion.
Why Go With Motion Graphics Rather Than A Static Infographic?
Some ideas (especially big, abstract ones) are hard to elucidate with words or still images. And this is where motion graphics comes in; consider them to be a visual aid for your project, it can illustrate complex ideas virtually and make a project beautiful. You’ve seen how password fields sometimes vibrate or turn red once you enter a wrong password. It is a way of telling you, the user, to re-enter the password. That’s exactly how motion graphics functions. It makes unsaid things heard.
The visual type of motion graphics appeals to a good range of viewers. Cartoons may be seen as too childish for formal business. Simply motion graphics can use that simple and attractive style and apply it to more mature topics. Regardless of what industry you’re in, the motion graphics look can make your message more engaging and entertaining.
What Is Animation?
Motion graphics falls under the umbrella of Animation. Animations feature a history dating back quite 100 years.
Any technique that makes objects move is known as animation — whether it’s a flipbook, CGI, animation, claymation, or motion graphics. These categories aren’t mutually exclusive. Most motion graphics are CGI, but you’ll empirically create hand-drawn motion graphics as well.
The thing that makes different motion graphics from other types of animation (at least in terms of selling videos) – is content. Motion graphics are typically connected with setting ideal objects, text, and other graphic design elements in motion. Bringing a chart, infographic, or web design to life using motion is called ANIMATION, but more specifically, that kind of animation is called motion graphics.
In contrast, animation focuses more on cinematic effects and storytelling techniques to craft a narrative.
Think of it like this – if your video sets graphics in motion, to some extent, it is called motion graphics. If your video features a person’s character that goes on an emotional journey, it’s more likely to be called ANIMATION.
So When Does One Use The Term Animation Compared To Motion Graphics?
Animations are employed for stories. Anyone who has seen a Pixar film knows that animation is often a strong storytelling medium. Motion graphics give life to statistical data, but animation can bring characters to life with emotional narratives, creativity, and artistic expression.
Animations are costlier. Motion graphics are usually easier to supply. It’s a less complex animation. But once you start watching photorealistic CGI, hand-drawn or painted artwork, and stop-motion techniques, expect to take a position with extra money.
Motion Graphics Vs Animation
Whether you select motion graphics or other types of animation, videos generally take better engagement, traffic, and conversions.
Video is the preferred type of content. 93% of digital marketers say that social media videos have driven in great traffic. However, you don’t want just any video, you would like the one that best matches your brand and business goals. So, does one use motion graphics or animation?
When To Use Motion Graphics?
Motion graphics are best for outlining or emphasizing facts and illustrating an idea that you’re trying to form. Motion graphics are used when there’s no need for narrative or storytelling.
Motion graphic videos can change your complex services or products and present them in a way that creates an impression. Remember, motion graphics are at their core visual aids so that they shine at teaching hard-to-understand ideas through visuals.
When To Use Other Animation Techniques?
Motion Graphics is an arm of Animation that doesn’t emote effectively. Other techniques such as 2D, 3D, live-action, etc., emote far better than motion graphics. Be it a narrative or any emotion, it latches on to your audience and stays with them.
So, when you want to create a piece that stirs up emotions in your audience, be it a cartoon for children, an anime for youngsters, or just a short-film for adults, then you will want to choose from the other techniques of Animation.
Marketing In Motion
When we’re considering motion graphics v/s other types of animation, there are tons of overlap between these, and sometimes it is often hard to tell them apart.
But regardless of the type of animated video you utilize, you’re on your own, thanks to more engaging content for your audience. In such a conundrum, it is essential that you deep dive into the fundamentals of video creation. Be it fundamentals, scaling your existing video production, or making a video for social media.
What Can Motion Graphics Do?
Do you feel that your presentation is too dry?
You can use motion graphics to add a touch of life to your presentations.
Thinking of making an infographic video?
You can give those statistics a touch of life by adding some motion graphics.
Have you been getting a cold response on social media?
You can use motion graphics to create engaging videos to share on social media.
In an explainer video, motion graphics are excellent for putting your point across.
To sum it all, Motion Graphics is a one-size-fits-all model that goes well with everything.
Why Don’t You Give Motion Graphics A Try Today?
From now you can create an explainer video by using motion graphics to explain information differently.
Beautiful World Of Motion Graphics
This video tells you that you can use motion graphics to create an entire music video! The graphics itself tell a separate story that same way other music videos do.
It’s an interesting concept that highlights the different ways to use motion graphics. You can use them to make an advertisement or promotion.
Let’s get in touch to discuss more possibilities and unlock great vistas!