Marketing is a very generic word, and yet the meaning of it is different for every agency. The way marketing has evolved over the years, just like technology, it is pretty evident that customers’ tastes and needs are frequently changing. It is always echoed that the digital marketing agency should strategize based on their target audience, and yet, most of the time, we see people market their products and services in a way where their customers are not focused.
In the era of personalization, automation, and relevance, the only bottom line of any marketing campaign should be: “How can we solve the problems that our customers are facing” and not “How we sell our products/services to them.”
There are numerous ways to devise a successful plan to get the desired outcome, but also, there are countless mistakes that people make while preparing the roadmap, and it doesn’t serve the purpose.
Let’s see how we can be a little more cautious while deciding on a particular digital marketing strategy and avoid major pitfalls.
1. Setting Up A Goal
More often than not, we observe that people plan their strategies without any clear and tangible goal. They are not sure what they want to achieve at the end of it or at which rate they’d expect growth. The lack of quantitative data sometimes flusters the team and dilutes the motive.
For instance, through analytics, we can see where we stand at this point, and if you devise a plan for the next three months, it becomes more precise what percentage of growth can be expected through new projects. When we deal with numbers, our goals tend to become more realistic.
As a digital marketing agency, we know how much budget we can spare for a new digital marketing campaign either for our client or for us, it is equally important to understand how much growth we expect. Numbers give clarity to our goal and back our qualitative data in a real sense.
2. Content Mapping
Content mapping is such a broad term that people can write a thesis on this subject! Nobody can ever figure out the best content strategy, even before it is used. We have seen content going viral and creators saying they had no idea while strategizing that it’d be a big hit. So it’s based on the trial and error method.
Still, 63% of businesses do not have a content marketing strategy, which is staggering, according to the research conducted by Content Marketing Institute and MarketingProfs.
In the last few years, we have seen technology giants, food delivery apps, and streaming platforms diversifying their content marketing strategies so much that even someone who is not from their target audience can relate to what they are creating. Starting from putting out something relevant to what’s happening currently and subtly providing a reference to their products/services has been one of their best strategies so far.
Some content goes viral, some becomes controversial, and some still do good compared to the previous two. Still, it all lends them more credibility, customers, and growth that one would dream of.
One must understand the mindsets of the audience that they are catering to. Over some time, it becomes comprehensible to be popular amongst your customers. That’d probably lead your clients to bring in some more people who’d be interested in what you are offering.
As they say, keep creating, keep learning because, in content marketing, consistency is the key to success.
3. Promote Like A Pro
The most common mistake people make while promoting their brands is highlighting their offerings and not the problems capable of solving.
Suppose you are at Walmart to buy some essentials, and you see they are promoting some products. Out of curiosity, you’d check out those products, but that doesn’t mean you wouldn’t buy what you wanted in the first place.
So understanding the customers’ needs and solving their problems is salient than presenting what you have to offer.
It applies to every promotional material that an agency produces. Be it a promotional email, banners, social media posts, or newsletters. Curating and updating the promotional material from time to time is essential. Based on the trends, hashtags, and what people are interested in play a key role in making or breaking promotions strategies.
In the era of the internet and technology, you must remember that while deciding on a digital marketing strategy, people have many options to explore those options quickly and efficiently. There is no such thing as a monopoly anymore. As a vigilant digital marketing agency, your job is to tap into the market right when it shifts to access the opportunity earlier than your competitors.
Businesses are going digital. For a good chunk of people, any brand’s digital presence is more important than its physical presence.
Your brand needs to talk to your audience; it should make the user feel consequential and unique, too, sometimes. When everything is at our fingertips, and people do not hesitate to make or change their decisions, leaving a lasting impression is challenging and exciting.
At ZealousWeb, we curate innovative strategies for businesses and take pride in delivering some exciting results for our clients. You can know better about how adamant we are to provide more than we promise merely by connecting with us!
Content mapping begins from blog/website content and extends to everything you put out on social media, and includes video marketing. Content mapping is a process where you consider all the content that you use to promote your brand.
Generally, Goal -> Content -> Promote are the steps that most marketers follow to create an effective marketing strategy. There may be subsets of these steps that marketers may apply, from time to time, to exercise a deeper understanding of their audience.